Showing 8 results for Strategy
Dr Mohamad Ali Ghareh, Dr Marjan Safari, Dr Shahrzad Nayeri,
Volume 6, Issue 11 (9-2016)
Abstract
This research aims to reconstruct the functions of national media for development of recreational sports and present strategies and guidelines. The qualitative approach and data-based theorization method is used in this research. In this method, the functions and strategies of national media are elicited directly from the data obtained through profound interviews with experts in order to develop recreational sports. The statistical population in this study consists of all experts who have academic specialization and executive experience in the field of management of recreational sports and media, selected from the university and recreational sports authorities. Sampling method is snowball and 28 interviews are made with the experts as explained above. Based on the analyses of the interviews, nine functions are found for the national media in development of recreational sports. These include: the educational function, the informatic function, the awareness function, raising information, social coherence, institutionalization, highlighting, social marketing, modernism, and environmental supervision. In general terms, based on the findings of this research, one can state that media can have a prominent role in increasing the participation of people in recreational sports regarding the influence they have in attracting the audience and participating in the process of formation of public thoughts.
Mr Chalak Majidi, Dr Mehrdad Moharam Zadeh,
Volume 6, Issue 12 (11-2016)
Abstract
In recent years by technology development and changes in lifestyles of
communities, adventure sports as a new field of sport is growing in a rapid rate and
attracted fans in different communities. Importance of leisure time and sport
tourism makes this issue an importante area for scientific research. Thus, the
purpose of this study is to investigate the barriers and solutions of adventure sports
development in Sanandaj city. The descriptive survey methodology would be
applied based upon the case study. Statistical sample due to volume of population
was equal to target population(n=N=39). SWOT analysis to investigating the
internal (strength & weakness) and external (opportunity & threats) factors use to
analyze strategic position. To collect the data, library resources, literature and
background review, interviews and questionnaires was used. The Final score of
evaluate internal factors (2.698) and external factors (2.554) matrices locate
Sanandaj city in SO strategies. Thus, it is recommended to focus on aggressive
development strategy.
Mr Mohammad Hasan Abdolahi, Dr Mehrzad Hamidi, Dr Najaf Aghei, Dr Mohamad Khabiri,
Volume 8, Issue 16 (12-2018)
Abstract
The purpose of this research was to formulate and prioritize Foolad Mahan club strategies based on a comprehensive strategy model. The method of This study was applied- descriptive and because of the limited statistical population with size 76, the population census was used. Survey instruments were library studies, open and closed questionnaires with qualitative interviews and strategic meetings. Required data were obtained by comparative studies, examination of the existing documents, upstream laws and regulations, previous programs club and feedback from stakeholders and experts. 5 strengths, 6 weaknesses,6 opportunities and 4 threats were resulted from the strategic council meetings club. Also the results for Internal factors and external factors were 23/2 and 62/2 consequently. So, the club was placed in the position of conservative strategies. Finally, by all strategies in table SWOT, 11 strategies were formulated which placed in matrix QSPM. It was clear that the most important club strategies were development revenue and income sources club, development of club branches as well as capacity development, and optimal use of the cooperation of national and provincial institutions.
Alireza Ghalehnoei, Hassan Fahim Davin, Hossein Pemanizad, Mohammad Reza Ismaeelzadeh Ghandehari,
Volume 9, Issue 18 (12-2019)
Abstract
The aim of this research was to constructing and validating the questionnaire of the factors influencing the implementation of green productivity strategy in Iran's sport. The present research carried out in a combination (qualitative and quantitative) method. The statistical population of the research in the qualitative stage consisted of 20 environmental experts and sports management professors, and in a quantitative stage consisted of all sports managers, environmental experts and university professors. The sample size was determined by using purposeful judgment available sampling 357 people. Content and construct validity of the questionnaire was confirmed and its reliability coefficient was estimated to be 0.86 .The results of the research identified and introduced seven effective factors (education and research, human resources, culture and attitudes, laws and regulations, control and supervision, management and planning, and physical factors) as effective factors. These factors produced a questionnaire with 39 items that explained 61.77% of the variance of green productivity. Additionally, the fitness indices of the first and second order confirmatory factor analysis supported the structure of the questionnaire. The constructed tool has a functional capability as well as a good validity and reliability. As such, the tool is suggested to be used in the evaluation and management of green productivity of sports organizations.
Dr Hamid Zahedi, Mis Forogh Tabatabaei,
Volume 11, Issue 21 (7-2021)
Abstract
Purpose: of this research was to compare the effects of internal/external and related/unrelated on Quiet eye changes and accuracy free throw of skilled male basketball players. Methodology: The statistical population of this research was all-male skilled basketball players of Esfahan city in 2017. Using purposeful sampling, 20 skilled basketball players (24/55±2/25 years) who were eligible to enter the research (using the Basketball Premier League players according to the test of the level of mastery of free throwing basketball) were selected. In order to measure the accuracy of basketball throwing, an eight-value scale was used. To measure the Quiet eye changes Eye-tracking was used. In order to analyze data using SPSS software using paired t-test and analysis of variance with repeated measures were used. Results: showed the impact of each of the strategies on the accuracy of free throws and Quiet eye changes in skilled basketball players. Also, unrelated external focus strategy compared with other strategies, further enhancing the accuracy of the basketball free throw and further increased the length of the Quiet eye of skilled basketball players Conclusion: It is recommended that coaches use an irrelevant external strategy to improve the performance and behavior of skilled athletes.
Mrs Shakiba Izadkhah, Dr Farideh Ashraf Ganjooei, Dr Zahra Haji Anzhaei,
Volume 12, Issue 24 (12-2022)
Abstract
The purpose of this study was to design a model of business strategies for marketing sports products on social networks. The statistical sample of this study consisted of 20 experts (university faculty members, employment and entrepreneurship consultants, and sports market consultants and sports business managers). Sampling was purposeful and snowballs and continued until the interviews reached the stage of theoretical saturation. Data were collected through in-depth and semi-structured interviews. The validity of the study was confirmed based on the criteria of "acceptability", "transferability" and "verifiability". Also, 85% reliability was reported. According to the obtained results, it can be said that in order to provide an implementation mechanism, 1) innovation strategy, 2) customer relationship strategy, 3) infrastructure strategy, 4) development strategy, 5) service strategy, 6) Expert manpower strategy, 7) Promotion strategy, 8) Pricing strategy and 9) Product strategy to be considered. Marketing strategies have an impact on the performance of sports businesses, meaning that sports businesses on social networks can reach a good position in a competitive environment when they have a good marketing strategy. Therefore, it is necessary for sports business managers in social networks to pay special attention to marketing strategies in order to develop their performance.
Ali Shahhosseini, Seyed Nasrolah Sajadi, Hossein Rajabi,
Volume 13, Issue 26 (12-2023)
Abstract
The purpose of the present research was to identify the factors influencing personal branding for individual athletes. The research method was qualitative approach. The statistical population of the research includes 18 prominent athletes who are national and international champions and sports marketing experts. The sampling method was purposive. The data collection tool was in-depth and semi-structured interviews. Data analysis was done in MaxQDA software version 2020. 136 primary propositions with a total frequency of 247 and with 3 main categories (environmental factors, individual characteristics of athletes, performance characteristics) and 8 subcategories (mass media, social factors, management factors, economic conditions, individual personality characteristics, social responsibilities, social skills) were calculated as effective indicators on personal branding in individual athletes. The results showed that athletes pay more attention to environmental factors, especially mass media, to improve their personal brand as much as possible and manage it better. Also, officials should consider managerial factors such as the budget allocated to the sports field, Comprehensive planning in order to promote athletes, monitor the behavior and relationships of athletes and the existence of legal infrastructure that affects the brand of athletes.
Majid Yazdanpanah, Hossein Akbari Yazdi, Alireza Elahi,
Volume 100, Issue 100 (10-2020)
Abstract
Purpose: Developing the Strategy Map and Prioritizing the Strategies of Developing Sports at National Iranian Gas Company throughISM and AHP approaches
Methodology: The present study has used a mixed methods approach (qualitative and quantitative), and it is an applied-developmental study in terms of purpose. Nine personswere selected as the members of the strategic council. The upstream documents, literaturereview and ideas of the members of strategic council were examined. The questionnaireswere distributed among the selected expertsand the data were collected after the confirmation of the questionnaire validity by university professors. At first, the experts determined the strategies of the company, through AHP method, resulting from the studies of strategic planning committee of the mentioned organization in terms of the mutual impacts, thenISM method was employed to identify the important relationships in developing the strategy map.
Findings: Sports strategy map is divided into five levels and the strategies for developing thehealth-basedplans and activities, enhancing the mutual interactions with the sports organizations and boosting the sports motivations and culture have been placedon the first level.
Conclusion: the results of AHP analysis employed to prioritize the strategies showed that the development of health-based sports activities, promotion of position and structure of sports affairs and boosting the sports motivations and culture are the three first sports strategies pursued by National Iranian Gas Company.
Keywords: Strategy, Strategic Map, Analytical Hierarchy Process (AHP), Interpretative Structural Model (ISM)
