Volume 5, Issue 9 (4-2015)
Abstract
The purpose of this study was to investigation of Motivation Role on Team Identity
of Football Fans in Sistan and Baluchestan University. This study is descriptive
and correlational one. Statistical population included all students and Staff of
Sistan and Baluchestan University in the academic year of 2012-2013. Since the
size of the statistical population was over 10,000 people, Based on Sample Table
of Morgan, Sample size was determined 384 people. For data collection, Trail
and Jame's team identity questionnaire (2001) and Gao et,al and motivation
questionnaire (2009) were used. Validity of the questionnaires were confirmed by
professors of physical education for reliability of questionnaires used, Cronbach's
alpha coefficient, respectively were 0.94 and 0.88. Data were analyzed by
inferential statistics, including Pearson correlation and stepwise multiple
regression. Results showed that motivation fans have significant correlation with
their team's identity (r =0.68). Also, except variable escape (escape from
boredom), other variables (social interaction, entertainment, team affiliation,
achievement and family) were able to be the significant predictor of team identify.
Entertainment with beta (β= 0.514) was a stronger predictor for team identity
Hamid Roodbari, Hadi Tabatabaei, Soleiman Abdolahi, Hossein Akbari Yazdi,
Volume 100, Issue 100 (10-2020)
Abstract
The aim of this study was to determine the relationship between team identity and spectator flow with the atmosphere of the stadium and spectator loyalty. The research method is causal communication and the survey method is survey. The statistical population of the present study consists of 40,000 football spectators present at Azadi Stadium in the football match between Persepolis and Esteghlal Khuzestan in the 2017-2018 season. 384 of them were selected as the statistical sample of the study and the questionnaires were distributed among them as a non-random-voluntary sample. The research tools included James and Ross’s Team Identity Adjusted Questionnaire (2002), Csikszentmihalyi’s Stream Questionnaire (1990), Uhrich and Benkenstein’s Stadium Atmosphere Questionnaire (2012), and Mahoney et al.’s Spectators Loyalty Inventory (2000). The descriptive statistics and path analysis method were used in PLS software to analyze the data. The results showed that team identity and spectator flow with a path coefficient of 0.580 and 0.386, have a significant effect on the atmosphere of the stadium and also the three variables of stadium atmosphere, flow and team identity with path coefficients of 0.247, 0.248 and 0.428 have a positive effect on spectator loyalty. Based on the results of this study, it is suggested to the managers of clubs and stadiums to pay special attention to team identity and spectator flow in order to increase spectator loyalty and understand the appropriate atmosphere of the stadium.
