Rural areas taking into consideration their eco-tourism and natural attractions are among the target of tourism activity. With the consideration of low income level of rural communities, tourism is an appropriate alternative regarding job opportunities and promotion of rural financial capabilities. The major objective of this study is to investigate the potential of coastal rural areas of Tonkabon with respect to fishing activity as far as job opportunities and income earning capabilities is concerned. Research method of this study is based on survey technique and questionnaire. This paper carries descriptive as well as analytical approach. Sample size of 100 were extracted. Data were analyzed via SPSS, regression correlation and T and Freedman tests .This paper suggests that the study area possesses high potentials regarding fishing activities. That is, tourists are more interested in fishing activities if the corresponding infrastructures, suitable accommodations were available in advance.
