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Gamification Capabilities to Increase Audiences Engagement with the Media:
A Case Study of IRIB IPTV
Siavash Salavatian, Kianoosh Karimi,
Volume 4, Issue 3 (12-2017)
Volume 4, Issue 3 (12-2017)
Abstract
Background and Aim: Islamic Republic of Iran Broadcasting (IRIB), as the only local pervasive broadcasting service in Iran, has faced with serious challenges by the advent of new technologies and changes in media communication models in recent years. For this purpose, IRIB is going to lunch the IPTV in order to achieve the new media technologies and keep its situation in the media consumption baskets of Iranian families. However, employing a scientific method is needed to guarantee success due to the high costs of this work.. Therefore, with regard to a research vacuum in this field, this study aimed to recognise the capabilities of Gamification to increase audience engagement in IPTV.
Methods: the preset study first tried to recognise the IPTV services with the highest gamification capability using three consecutive research methods including documentary studies, Delphi (in three consecutive rounds) and interviews. Then, capabilities of Gamification with the highest ability to gamify those services and practical examples of how to gamify these services were presented.
Results: In result of documentary and delphi (three consecutive rounds) studies, 12 IPTV services with gamification capability and 13 gamification capabilities with integrated ability with those services were selected by experts who were involved in study of community surveyed. Finally, in order to being more tangible, profound interviews were made with gamification experts and practical examples of integrated Gamification Capabilities with the IPTV services presented.
Conclusion:Th implementation of gamification technology in Iran’s IPTV media can act as a incentive technology in order to attract, engage and hold the audiences. It is also able to change Iran’s IPTV media as an affordable media with reference to its high launching costs. This technology can also be a tool to guarantee success of this media among media competitive environment.
Elmira Karimi, Mahmoud Babaee, Moloukosadat Hosseini Beheshti,
Volume 5, Issue 3 (12-2018)
Volume 5, Issue 3 (12-2018)
Abstract
Background and Aim: Information systems cannot be well designed or developed without a clear understanding of needs of users, manner of their information seeking and evaluating. This research has been designed to analyze the Ganj (Iranian research institute of science and technology database) users’ query refinement behaviors via log analysis.
Methods: The method of this research is log analysis. In this research, the Ganj users’ query refinement behaviors were analyzed. User’s logs during 3 months between May and June 2016 were analyzed for semantic features. The study tool was a researcher-made checklist of semantic features. The total searches were 10 milion records which were limited to information science domain. About 106641 records were selected for analysis.
Results: The semantic relationships (based on thesaurus relationships) were revealed between pair’s terms in user’s searches. The results showed that users refined their searches based on some semantic relationships.
Conclusion: The results of this research can be used to improve the Ganj results and for term suggestion for users, so that they be able to choose proper terms while there are several related terms.
M Reza Karimi, M Bahram Adel Marini, M Mohammadreza Nasiri,
Volume 7, Issue 1 (6-2020)
Volume 7, Issue 1 (6-2020)
Abstract
Aim: The purpose of the study is to examine familiarity and application of smart technologies {Radio-frequency identification (RFID), Quick Response code(QR), Near-Field-Communication Mobile (NFC)} on customer relationship management (CRM).
Methodology: An applied study collecting data via Stokić, Stojanović, Bogdanović, Despotović-Zrakić, Radenković questionnaire. Population consisted of 160 Public librarians in Ardabil province. Data analyzed by Pearson Correlation Coefficients.
Results: With the advent of information technology, most library services have been transformed. Findings shows that understanding and application of smart technologies is at an average level and reception of smart technologies is in decent condition. Librarians have faith in smart technologies and the level of productivity and efficiency of librarians from the components of intelligent technologies is at a higher than average and close to the desired level. There is no significant relationship between the components of the variable "Introduction to smart technologies" to non-smart phones and the component of service quality from the variable of customer relationship management. Also, there is a significant relationship between the components of "familiarity per smart technologies" with the components of user satisfaction and user loyalty of the variable of customer relationship management.
Conclusion: Using smart technologies, notably smart phone technology, improves customer relationship management in libraries.
Maryam Bomery, Dr. Reza Karimi, Dr. Rouhallah Khademi,
Volume 9, Issue 1 (5-2022)
Volume 9, Issue 1 (5-2022)
Abstract
Objective: Health information on diseases could help prevent the spread and the treatment and is the most vital needs of people in daily life. One health issue that has plagued the world in recent years is the corona virus. Therefore, the main purpose of this study was to investigate the health information behavior of graduate students at Qom University.
Methodology: Applied descriptive survey method was used. Population was all 3000 graduate students at Qom University. Using Morgan table, sample of 300 students were seleted, out of which 200 studnts answered the questionnaires. Data was collected through the standard Lango questionnaire. Research hypotheses were scrutinized using independent t and one-way ANOVA. Age, gender, place of residence, income and information seeking behavior of graduate students were investigated.
Findings: The most information sources were Internet, Social networks, TV and the family. while the least go to brochures and pamphlets. Althugh, graduate students could obtain corona information from social networks and Internet, nonetheless their active use of corona information is slightly more from traditional sources of television and radio. There was no significant relation of behavior variables in information retrieval, perception in information retrieval, interpersonal interaction in information retrieval, impact of information on disease, active retrieval of information and passive retrieval of information with regard to age, gender and place of residence of graduate students.
Conclusion: Results revealed that the students have health information literacy and could identify and use related health information. In spite of increasing use of new sources such as social networks and Internet, information obtained from traditional sources has been more trusted and used. Non of the variables of gender, age, income and place of residence had any effect on health information seeking behavior of students. All subjects had the same information seeking behavior.
Methodology: Applied descriptive survey method was used. Population was all 3000 graduate students at Qom University. Using Morgan table, sample of 300 students were seleted, out of which 200 studnts answered the questionnaires. Data was collected through the standard Lango questionnaire. Research hypotheses were scrutinized using independent t and one-way ANOVA. Age, gender, place of residence, income and information seeking behavior of graduate students were investigated.
Findings: The most information sources were Internet, Social networks, TV and the family. while the least go to brochures and pamphlets. Althugh, graduate students could obtain corona information from social networks and Internet, nonetheless their active use of corona information is slightly more from traditional sources of television and radio. There was no significant relation of behavior variables in information retrieval, perception in information retrieval, interpersonal interaction in information retrieval, impact of information on disease, active retrieval of information and passive retrieval of information with regard to age, gender and place of residence of graduate students.
Conclusion: Results revealed that the students have health information literacy and could identify and use related health information. In spite of increasing use of new sources such as social networks and Internet, information obtained from traditional sources has been more trusted and used. Non of the variables of gender, age, income and place of residence had any effect on health information seeking behavior of students. All subjects had the same information seeking behavior.
Abolghasem Karimi, Alireza Rousta, Majid Ahmadi, Saeid Daniali,
Volume 11, Issue 1 (6-2024)
Volume 11, Issue 1 (6-2024)
Abstract
Information search strategies change rapidly in continuous mode, and successive searches gradually teach the user what can be retrieved inside the system. Users must be able to interact with the system appropriately to achieve their information needs. The information revolution is not a new issue, but understanding information seeking behavior is important and vital in this era. In future projects, extraordinary efforts should be made to create intelligent systems. Therefore, success or failure in this matter is not the responsibility of the new information technology, but it requires awareness of human needs and his behavior to obtain information. Therefore, in the companies based in Pardis Technology Park, according to the technology-oriented approach and innovation, it is necessary to pay attention to the issue of market information learning and joint innovative capacities to improve the organization's performance. Generally, because the environment and technology are constantly and rapidly changing, and specifically, the demographic characteristics of customers and their expectations undergo changes and transformations, Certainly, in order to have a successful presence in the national and international arena and their dynamism, as well as greater adaptation to environmental changes, these companies should aim to activate their potentials through improving the performance of the organization. In fact, this research seeks to answer the question of what is the role of explaining the effect of market information learning ability and joint innovative capacities on the organization's performance with an information approach?
Methods and Materoal
This research is based on the applied purpose and according to the descriptive type of correlation, according to the model, we should use the structural equation modeling method. The statistical community of the research is top and middle managers of companies that are members of Pardis Technology Park in Tehran. Using Cochran's formula, 384 people were selected as a sample and 400 questionnaires were distributed by available sampling method and 387 questionnaires were collected in 50 companies. The data collection method of this research was done by library method and using books and articles, and questionnaire was used in the field method. To measure the variable of market information learning ability with 7 items, internal learning ability with 10 items, relational learning ability with 7 items and administrative innovation with 6 items from Teece et al., 1997; Weerawardena et al., 2015; and to measure the variable of service innovation with 4 items and organization performance with 5 items from Thakur & Hale, 2013 questionnaire; and to measure the variable of shared innovative capacities with 3 items, Oly Ndubisi et al., 2019 questionnaire was used.
Resultss and Discussion
Demographic characteristics of the sample include gender, age and education. In the method of structural equation modeling, the fit of the model is checked to ensure the accuracy and correctness of the findings before implementing the model to test the hypotheses. Also, Cronbach's alpha indices of combined reliability of average variance were extracted and the coefficient of determination was used to measure the model. The average values of the extracted variance of all 7 model structures are at the optimal level. The amount of Cronbach's alpha and composite reliability is for all model constructs, so the questionnaire has good and acceptable reliability. The amount of Cronbach's alpha and combined reliability for all model constructs is more than 0/7, so the questionnaire has acceptable and acceptable reliability. The value of R2 for the endogenous constructs of the research confirms the appropriateness of the fit of the structural model. The results of the Q2 criterion for the endogenous structure indicate the appropriate predictive power of the model regarding the endogenous constructs of the research and indicate that the fitting model has appropriate and favorable predictive power. Confirmatory factor analysis is used to measure the reliability and validity of the measurement scale. The final results of the confirmatory factor analysis are reported in Table No. 4. Factor loadings greater than 5% have good validity. Figure 1, shows the confirmatory factor analysis for the whole model. Figure 2, shows the analysis of significant coefficients for the whole model. Since all the numbers on the paths are above 1/96%, it indicates the significance of the paths, the appropriateness of the structural model and the confirmation of all research hypotheses. The GOF criterion was used for the overall fit of the model, Since three values of 0/01, 0/25 and 0/36 are determined as weak, medium and strong values for GOF and on the other hand, the coefficient is in a good condition (0/598), Therefore, the results show that the fit of the model in the statistical population of the research is appropriate. Also, the t-test for all hypotheses is greater than 1/96. Therefore, with 95% confidence, the relationship between the variables is significant.
Conclusion
The present research was done by explaining the effect of market information learning ability and joint innovative capacities on the performance of the organization with an information approach. Organizational performance is a valuable activity at the community level. It also has a fundamental role in the economy and is considered as a useful tool to achieve economic growth and benefits of the organization. In fact, it is like an umbrella that includes all concepts related to the success and activities of the entire organization. In this research, 7 hypotheses were tested and the results of the hypothesis analysis indicate that the ability to learn market information plays a role in the internal learning ability (0/945) and the ability to learn interfaces (0/785) and internal learning ability (0/220) and interface learning ability (0/662) have been effective on administrative innovation. Also, administrative innovation has had an effect on the organization's performance (0/488), and shared innovative capacities have a significant effect on service innovation (0/904). Finally, service innovation has played a role in the organization's performance (0/590).
Methods and Materoal
This research is based on the applied purpose and according to the descriptive type of correlation, according to the model, we should use the structural equation modeling method. The statistical community of the research is top and middle managers of companies that are members of Pardis Technology Park in Tehran. Using Cochran's formula, 384 people were selected as a sample and 400 questionnaires were distributed by available sampling method and 387 questionnaires were collected in 50 companies. The data collection method of this research was done by library method and using books and articles, and questionnaire was used in the field method. To measure the variable of market information learning ability with 7 items, internal learning ability with 10 items, relational learning ability with 7 items and administrative innovation with 6 items from Teece et al., 1997; Weerawardena et al., 2015; and to measure the variable of service innovation with 4 items and organization performance with 5 items from Thakur & Hale, 2013 questionnaire; and to measure the variable of shared innovative capacities with 3 items, Oly Ndubisi et al., 2019 questionnaire was used.
Resultss and Discussion
Demographic characteristics of the sample include gender, age and education. In the method of structural equation modeling, the fit of the model is checked to ensure the accuracy and correctness of the findings before implementing the model to test the hypotheses. Also, Cronbach's alpha indices of combined reliability of average variance were extracted and the coefficient of determination was used to measure the model. The average values of the extracted variance of all 7 model structures are at the optimal level. The amount of Cronbach's alpha and composite reliability is for all model constructs, so the questionnaire has good and acceptable reliability. The amount of Cronbach's alpha and combined reliability for all model constructs is more than 0/7, so the questionnaire has acceptable and acceptable reliability. The value of R2 for the endogenous constructs of the research confirms the appropriateness of the fit of the structural model. The results of the Q2 criterion for the endogenous structure indicate the appropriate predictive power of the model regarding the endogenous constructs of the research and indicate that the fitting model has appropriate and favorable predictive power. Confirmatory factor analysis is used to measure the reliability and validity of the measurement scale. The final results of the confirmatory factor analysis are reported in Table No. 4. Factor loadings greater than 5% have good validity. Figure 1, shows the confirmatory factor analysis for the whole model. Figure 2, shows the analysis of significant coefficients for the whole model. Since all the numbers on the paths are above 1/96%, it indicates the significance of the paths, the appropriateness of the structural model and the confirmation of all research hypotheses. The GOF criterion was used for the overall fit of the model, Since three values of 0/01, 0/25 and 0/36 are determined as weak, medium and strong values for GOF and on the other hand, the coefficient is in a good condition (0/598), Therefore, the results show that the fit of the model in the statistical population of the research is appropriate. Also, the t-test for all hypotheses is greater than 1/96. Therefore, with 95% confidence, the relationship between the variables is significant.
Conclusion
The present research was done by explaining the effect of market information learning ability and joint innovative capacities on the performance of the organization with an information approach. Organizational performance is a valuable activity at the community level. It also has a fundamental role in the economy and is considered as a useful tool to achieve economic growth and benefits of the organization. In fact, it is like an umbrella that includes all concepts related to the success and activities of the entire organization. In this research, 7 hypotheses were tested and the results of the hypothesis analysis indicate that the ability to learn market information plays a role in the internal learning ability (0/945) and the ability to learn interfaces (0/785) and internal learning ability (0/220) and interface learning ability (0/662) have been effective on administrative innovation. Also, administrative innovation has had an effect on the organization's performance (0/488), and shared innovative capacities have a significant effect on service innovation (0/904). Finally, service innovation has played a role in the organization's performance (0/590).
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