Human Information Interaction

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Background and Aim: this study aimed to explore the impact of objective complexity and Product of work task on user's interactive information searching behavior.

Method: The research population consisted of MSc students of Ferdowsi university of Mashhad enrolled in 2012-13 academic year. In 3 stages of sampling (random stratified, quota, and voluntary sampling), 30 cases were selected. Each of these cases searched 6 different types of simulated work tasks. Students’ Interactive Information searching behavior was measured by “loud thinking reports” and “log files”. Also, reliable questionnaire (Cronbach's alpha= 0.88) was applied to measure subjective complexity. Validity of tools was verified through Faculties of KIS at Ferdowsi university of Mashhad.

Results: By increasing level of objective complexity, users view more databases, search engines and web OPACs. Also they use more queries and select resources, visit and analyze more results and spend more time during search process. Totally, they feel less satisfaction and success. It was also found that most participants spend more time to search IR systems related to tasks including intellectual product. Also, they iterate queries, use more search facilities, view, analyze and select more search results and resources. At the end, in spite of more interaction, satisfaction and perception of search success were reported not favorable.

Conclusion: It is necessary to pay attention to work task characteristics in designing interactive and personalized IR systems. So, recommendations raised from this study are appropriate to improve and develop Interactive IR systems.

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Objective: This study aimed to identify the sources of knowledge, the effect of integrated life cycle model of Dalkr organizational knowledge on Knowledge documentation and a model of practical knowledge documentation in state Universities in Iran's central library

Methodology: research method is Survey and it is practical. Sample of the study covering  directors, assistants and administrators in various parts of the central libraries of state universities.community members were 172. Which 113 members was selected  based on the size of the population and Morgan and Krejcie sample through stratified random sampling. Of that number, 100 people responded to a questionnaire and return the questionnaires was 88%. E-researcher-made questionnaire with 100 questions. Its validity was confirmed through 8 out of seminary professors and reliability, according to the average Cronbach's alpha coefficient was calculated 87.45

Results: Multiple regression results show integrated life cycle of Dalkr organizational knowledge was effective on Knowledge documentation and recorded variables, share and evaluate the beta 51/0, 37/0 and -0/28 highest impact on knowledge documentation. The final model consisted of three variables extracted, refine and share the path with the direct effect and 39/0, 34/0 and 27/0 and two variable evaluation / selection and indirect effects and total access path 22 / 0 and 25/0 respectively. The results of exploratory factor analysis resulted in three factors extracted implied knowledge of managers, extraction new knowledge from sources of objective knowledge and resources of  objective knowledge to web mining  and Data minig and the total was 35/63% of the total variance explanation

Originality/ value: This is the first study in the field of Knowledge documentation in  public universities in Iran's central libraries to model of practical knowledge documentation

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Background and Aim: This study aims to explore the concept of information culture, and survey its status among the faculty members of Ferdowsi University of Mashhad.

Method: This research is applied research that conducted via survey research. Population included faculty members of Ferdowsi university of Mashhad that 250 of them were selected via random sampling. A questionnaire based on (Choo et al., 2008) model were used for data collection. This questionnaire including six dimensions: information integrity, information formality, information control, information transparency, information sharing, and proactive use of information. Before collecting data, validity and reliability of the questionnaire was confirmed.

Results: The results showed that, from the perspective of faculty members of Ferdowsi University of Mashhad, information culture and its dimensions are not desirable at the university. Among the dimensions of information culture information sharing has highest average and information transparency has the lowest average. Also the results show information culture pattern of the Ferdowsi University of Mashhad is Relationship-Based Culture. The relationship between demographic variables and information culture also showed that there is a significant relationship between gender and field of study with some dimensions of information culture.

Conclusion: survey the information culture as an empowerment variable that influence information behaviors and programs in organizations is essential, Because of the important role of information in organizations. Moreover, information culture is a new subject that addressing the new research area for further research, especially in the field of knowledge and information science. 

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Background and Aim: Since anyone can freely share any kinds of information in the cyberspace almost without authenticity, validation information seems important. This paper examines the concept of credibility and describes and analyzes some well-known models for the evaluation of the Web credibility.
Methods: This research is a review in terms of research methodology and theoretical in terms of the goal. Data collection was using documentary method.
Results: The assessment of known models of Web Credibility including prominence-interpretation theory of Fogg, Wathen and Burkell’s model for how users judge the credibility of on-line information, Hilligoss and Rieh’s unifying framework of credibility, Sundar’s MAIN model, Metzger’s dual processing model of credibility assessment, Lucassen et al.’s revised 3S-model of credibility, and Choi new framework for web credibility showed that the systematic concept of the connection between credit key dimensions and criteria that can be used to assess the credibility of the Web exists in none of these models other than Choi and thus the templates and the theories have limited explanatory power for a comprehensive interpretation of findings of experimental studies.
Conclusion: Due to lack of imperical testing of these theoretical frameworks through standard tools on a large scale, no one was empirically supported. Thus, it is necessary to examine these frameworks empirically to improve their validity with an experimental basis.

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Background and Aim: The aim of this study was to measure the overlap of 4 local Persian search engines of Parsijoo, Yooz, Parseek, and Rismoun and to compare the capabilities of these engines in covering indexable web.
Methods: This was an applied and evaluative research. To collect data, a keyword-based method was used. First, the selected keywords were entered into the search engines and then a sample was extracted of the retrieved records. Finally, based on the existence or absence of these records in the search engines, the necessary data were gathered. Accordingly to analyze the data, inferential statistical methods were used.
Results: The relative overlap of the Parseek compared to that of Parsijoo and Parsijoo's one compared to Yooz was 26 percent on average and Parseek had the most recall. Rismoun had not any common records with the other investigated search engines. Three search engines (Parseekc, Parsijoo and Yooz retrieved 27 common records out of 225 recalled records; there was a significant difference between the relative overlap of the 4 search engines. Also, on average, Parseel, Parsigoo, Yooz and Rismoun covered respectively 38, 31, 26, and 6 percent of the indexable web. There was a significant difference between the coverage of the 4 search engines.
Conclusion: It seems that each search engine has a different indexing policy, and users need to search for more than one search engine to get comprehensive information about an issue. It can be predicted that by foraging in two search engines, Parseek and Parsijoo, one may access 70 percent of the indexable web.

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Purpose: the aim was to identify users' search strategies and the rate of using search strategies on the web.

Method: It is a practical survey. The statistical population included all the postgraduate students in the first semester at Ferdowsi University of Mashhad. 95 students were selected by stratified random sampling method. To gather the data, log files were used.

Findings: 12 search strategies were identified which was divided into 5 general categories. Iterative evaluation strategy in another tab was a new form of evaluation strategy of results. Among all, starting search strategies were the most commonly used category which were repeated 397 times, and the search results evaluation strategies were ranked afterward, with 321 replications. The category of Simultaneous multiple resource access strategies, with 77 repetitions, were also the least used strategies, but in particular, the recurring exploration strategy, with 21 repetitions, was the least applicable strategy. Conducting correlation test between strategies showed that some of Pearson's correlation coefficients were significant. The strongest relationship was between the starting search strategies and the search result evaluation strategies with a 0.591 correlation coefficient.

Discussion: The results showed that the majority of students used traditional and simple strategies, such as the formulation of search terms strategy and the iterative result evaluation strategy, and they used more complex strategies in few cases. These results showed that the students need to be trained in using strategies.

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Background and Aim: This study attempted to investigate Khouzestan Institute for Higher Education students' viewpoints on librarians' nonverbal communication skills and their roles to attract the audience.
Methods: This is an analytical survey which used a researcher-made questionnaire to measure librarians’ communication skills in five dimensions by 39 statements. It also measured students’ satisfaction of librarians’ performance through one question. The population consisted of 3500 bachelor students enrolled in second semester of 2016-2017 academic year. According to Krejcie and Morgan Table, 346 students were determined as the sample. Using SPSS v.20 software, descriptive and inferential statistics were applied.
Results: From the students point of view the total score of nonverbal communication skills of librarians was 4.58±0.71. The highest means belonged to “facial expression” (4.70±.30) and “their situations and hints (4.64±.468). The score of students’ satisfaction with librarians was 4.68±0.47, accordingly.   
Conclusion: There are a lot of research on non-verbal communications skills in general; however, there was no sufficient research on librarian's non-verbal communication skills. Library in academic institutions, where librarians interact with the youth, non-verbal communication skills may prevent many unnecessary encounters.

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Background and Aim: Under the influence of various factors, people use different methods and methods to obtain information and express different information behaviors. These behaviors have been introduced in the form of patterns and models of information retrieval by information science experts in recent decades, which can be used in various fields. One of these areas that almost all people are directly or indirectly involved in is the field of treatment and medicine.   
Methods: This paper whit quasi-experimental examines the Analysis of information behavior of psychotherapists in the process of diagnosing and treating mental disorders based on the Kuhlthau information search process model. The population of this study is psychologists and psychiatrists with more than two years of treatment history. The sample selected from this group also includes 30 therapists who entered the competition through a public call as a top therapist using a simple sampling method. 
Results: The findings show that the sequence of therapists' movements is in accordance with Kuhlthau's opinion and they perform a repetitive movement in the diagnosis and treatment process, but the level of presence of therapists (time spent) differs at different stages from the model considered by Kuhlthau. The findings also showed that variables such as treatment history, field of study, and gender could influence the behavior of therapists. On the other hand, the relationship between the information of the therapists' information behavior and variables such as information literacy, state anxiety and trait, specialized knowledge and self-assessment of therapists was significantly evaluated.    
Conclusion: The information behavior that a treatment specialist performs in his or her treatment process can be analyzed according to the Kuhlthau model.

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Background and Aim: The object of the  study was to Analyze IFLA Library Reference Model (LRM) Entities and Attributes for Iranian Traditional Music Resources, Case Study: Morq-e Sahar Song.
Method: The  study inherits an applied content analysis method. All Entities and Attributes of  IFlA LRM Model based on  two checklists include:  Final report of IFlA LRM on August 2017 and Transition Mappings User Tasks, Entities, Attributes, and Relationships in FRBR, FRAD, and FRSAD mapped to their equivalents in the IFLA Library Reference Model Analyzed for Morq-e Sahar Song data elements. The research sample size involves Fifty different performances of Morq-e sahar Song.
Results: The results show that all the eleven Entities and the Thirty -Seven Attributes of IFLA-LRM except for Cartographic scale attribute parallels  in Morq-e sahar  song data elements.
Conclusion: As a first step,  the results of  the study  in identifying conveniences of this model for organizing traditional Iranian music resources, realizing IFlA LRM Model’s Entities and Attributes which is  appropriate in Iranian traditional music organization is operational.  The results are also practical for experts of Information organization and designers of Information retrieval system.

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Objective: The study aims to explain the role of brand equity in increasing market share, based on information seeking behavior and needs in Kish commercial centers.
Method: This is applied exploratory-explanatory qualitative research. Population included branding and economics experts who were selected as a research sample by targeted snowball method of 14 people. To analyze the information related to the semi-structured interview, the content analysis method based on open coding, axial coding and selective coding based on the data theory of the foundation was used.
Findings: The results showed that marketing strategies through 5 elements of product, price, location, promotion, process management. Management factors through two components of leadership and human resource management have added value to the brand of Kish commercial centers. The added value created creates a competitive advantage. Also, environmental capabilities include: Infrastructure, technology, environmental features, security and recreation as background conditions and external factors including political-economic factors, information seeking behavior and information needs through customer information and market information as an intervener. The competitive advantage of Kish commercial centers is affected and ultimately increases the market share or in other words the development of customers and improves the financial performance of these centers.
Results: The results showed that increasing market share is a complex process and is strongly influenced by brand value added, which is affected by marketing strategies and management factors. In addition, in order for Kish commercial centers to be known as a brand, they must first gather the necessary and sufficient information about customers and then the market.