Human Information Interaction

---

Aim: The aim of this study is content and structural analysis of published articles in knowledge Management.
Methodology: The research method is analytical. The population encompassed all articles in the field of knowledge management indexed in the citation database of the Islamic world. Measurement tool is a checklist constructed based on research objectives.
Finding: Finding indicate that the utmost frequency is related to correlation research and the minimum is  experimental and combined research method. Also the maximum data analysis methods is descriptive-deductive and the least of that is another methods.  Most related to type of articles associated to research articles and journals. The most used research tool is the questionnaire. Co-authorship within the country is high. In contrast, it is insignificant at the international level. There is a meaningful relationship between the number, field and type of collaborations of authors and research methods used. 
Conclusion: Instigating collaboration between authors, especially international teamwork is the requirements of scientific production processes. Revising knowledge management researches is necessary due to the recurrence of research methods that similarly cause data analysis methods repetition in most research articles.

---

Introduction: Information behavior in knowledge and information science is seen as a fundamental human behavior that has been studied extensively thus far. This study include different approaches and perspectives that examined information behavior. The purpose of this article is to investigate the paradigm shift in information behavior by using the texts of this research ground.
Methodology: The study was directed via library method with an analytical approach. After reviewing previous studies with the intention of identifying the dominant paradigms of information behavior.
Findings: Findings show that information behavior studies fell into two main paradigms of old and new. The old paradigm focuses on Shannon's theories of information, and the new paradigm emphasizes interdisciplinary relationships. In the new paradigm, cognitive, sociological, and multifaceted approaches could be defined.
Conclusion: Information behavior is an innate behavior that occurs in the social environment. It is influenced by various factors. like many human characteristics, is a behavior that does not occur in a vacuum. This behavior can be defined in interaction with information, human beings and society. Thus, it can have a wide and multifaceted aspects. This behavior is also a division of social sciences that can be examined under different paradigms. In social sciences, unlike natural sciences many meta-theories may go hand in hand. Sometimes a meta-theory simply disappears, and other times it may grow, evolve, and rekindle the interests of researchers. So, the evolution of information behavior research shows the combination of disciplines and interdisciplinary theories and new relationships in understanding human information behavior.

---

Objective: The aim is to discover the underlying context components of IOT usability in Iranian libraries: A qualitative approach consistent with grounded theory.
Method: This qualitative study was conducted based on grounded theory. Data were collected through semi-structured interviews with 13 faculty members of knowledge and information science based on purposeful and chain methods. Responsive and inter-docking method (repeatability index) had been used for validity and reliability.
Findings: By reviewing the texts and propositions obtained from the interviews, 7 basic components of IoT usability in Iranian libraries were identified from 36 categories and concepts. These include communication and exchange of information, awareness and cognition, intelligences, Information findability, information literacy, self-reliance and automating, and structures and infrastructures.
Conclusion: The identified underlying components provide a suitable platform for the rule and realization of the main phenomenon of IoT usability in Iranian libraries. Based on the results, the paradigm and theoretical model of IoT usability is drawn and presented in Iranian libraries. By identifying the underlying components and their relationship in the theoretical model and based on the attitudes of interviewees in Iranian libraries, libraries could use it to establish and implement IoT.

---

Purpose: Growing development of technologies helped stronger customers with better relationship with companies. Consequently, marketers should pursue new ways of attracting customers and pathway. Modern customer buying path in the age of communication has been redesigned as 5A model (Aware, Appeal, Ask, Act, Advocate). The purpose is to identify customer opportunities of 5A model in tourism industry.
Methodology: The method is applied exploratory research. Population includes online tickets buyers of tours in Tehran province between February 2016 to August 2017. Sample consist of 12 targeted individuals selected to achieve theoretical saturation. Research data were collected through semi-structured interviews and analyzed using contextual analysis.
Results: Interview analysis identified, 35 indicators and 17 concepts in the form of 5 main categories: 1) Awareness, includes the concepts of word of mouth - recommendations, advertising - social media, environmental, mass media and SEO improvement; 2) Attraction includes the concepts of planned and expected positioning, the use of logical attractions, and marketing communications - persuasive advertising; 3) Question, includes the concepts of strengthening the customer relationship center, social group marketing, content marketing and social media marketing. Action categories, concepts of facilitating the purchase of brands through mobile applications (applications), ease of electronic payment through the payment gateway, offering different options from other brands and the integration of offline and online channels through Includes smartphone. The category of support includes the concepts of customer care programs, loyalty programs, including the provision of rewards and privileges, and the management of social customer relations (creating and stimulating dialogue between customers to solve their problems).
Conclusion: Opportunities in each of the stages of the 5A model in the tourism industry were identified. It is safe to say that companies using these opportunities could generate solutions where customers become aware of brands, be attracted to them, their questions are answered, buy brands' and services, and finally support brands and become their advertisers.  Foremost opportunities of 5A model offers include: Friends suggestions, attractive site design, inclusive company website, e- payment portal, a message system. 

---

Background and Aim: Mind map is a full-color illustrated note-taking in which, main idea or subject is situated. The main ideas then branch out from the center, which are linked to the central idea. This is a relatively new topic, and slight research has been conducted to show its effectiveness worldwide. The aim is to examine the effectiveness of mind maps in the information retrieval process.
Method: This is an applied in terms of purpose and in order to collect information about the familiarity and use of graduate students with mind maps by survey method. The present study also investigates the effect of mental map tools on quasi-experimental information retrieval. The statistical population of the present study includes all graduate students (Master and PhD) of Ferdowsi University of Mashhad in 2016-2017, in four areas: humanities, basic sciences, engineering and agricultural sciences. The statistical sample size of the first phase of the research includes 224 graduate students and 127 doctoral students. The total size of the laboratory population is 30 people. The sampling method of the first stage is stochastic research of relative classes. The sample size of the second stage of the laboratory is purposeful. A questionnaire was used to collect data in this study. Cronbach's alpha of questionnaire number one is more than 0.8 and questionnaire number two and three is more than 7%.
Results: Analysis show that the level of familiarity with mind maps and its use by graduate students at Ferdowsi University is below average. The average overall level search satisfaction with the whole search process in the second stage (3.833) is higher than the first stage (3.704). The average effectiveness of the whole search process in the second stage - with the help of mental map (359/3) is more than the first stage of the search process - without mental map (2.332).
Conclusion: Mind maps are effective tools in the process of information retrieval that can be used with careful, purposeful planning and in consultation with experts in the field of information retrieval and information science. Information systems, search engines, information needs, etc. are among the areas in which mind maps can be examined.

---

Purpose. The ultimate goal of innovative behavior is to improve performance of the individual, group, and ultimately organization all together. Many factors are influential in the realization of innovative behavior of employees of an organization. In this study, the influence of two factors of organizational climate and knowledge sharing has been reflected.
Method. The study uses an applied descriptive survey method. Population includes all official 373 employees of knowledge-based companies in Fars province (1399). Sample was189 individuals selected by simple random sampling method using Cochran's formula. Data collection was conducted by: Standard Questionnaires of Organizational Climate ( Book et al., 2005), Knowledge Sharing Questionnaire (Hoff and Reader, 2004), and Innovative Behavior Questionnaire (Johnson and Welba,  2004). Confirmatory factor analysis and structural equation modeling tests were used for data analysis.
Findings. The results show that organizational climate has a direct and positive effect on innovative behavior and knowledge sharing. Conversely, knowledge sharing also has a direct and positive effect on innovative behavior. The direct effect of organizational climate on innovative behavior is 0.52, which is strengthened by the role of knowledge sharing and increases by 0.83, which means that knowledge sharing by 0.31 has increased the organizational climate effect on innovative behavior.
Discussion and conclusion. Appropriately understanding - the type of relationship and how to influence organizational climate and knowledge sharing on the innovative performance of employees in knowledge-based companies - managers will be able to take more appropriate measures to instigate innovation in the company to increase organizational productivity, planning and management.

---

Background and Aim: Instagram content is of concerns to business owners today. Nevertheless, the central problem in the production of Instagram content is not just writing a text. But how the audience conveys and comprehends it. This article aims to provide a digital content marketing model for Instagram bloggers.
Research Method: This is an applied mixed research (quantitative and qualitative). Population of qualitative part includes experts in the field of digital content marketing. Sample for this section consisted of 20 individuals using purposive sampling method.   In the quantitative part population consisted of all Instagram bloggers. Sample of 400 individuals selected based on Cochran's formula by stratified random method. Instruments were interviews and researcher-made questionnaires that approximately 600 questionnaires were sent online and 400 were returned. Lisrel and smartpls3 software were used to analyze the data.
Findings: Results identified 36 components and 95 indicators that 7 effective components including:  Motivation, business intelligence, audience experience, preferences and tastes, research and development, creativity and influencers which respectively 0.119, 0.138, 0.105, 0.222, 0.128, 0.144 and 0.212 had an impact on digital content marketing. Furthermore, 11 components of competitiveness, communication, audience trust, value creation for the audience, promoting e-learning culture, loyalty and persuasion to buy, brand awareness, brand health, e-marketing effectiveness, word of mouth and participation influenced by digital content marketing. In addition, mechanisms, facilitators and barriers to digital content marketing were presented.
Conclusion: Results could be used as a first step in the study of digital content for Instagram bloggers and are also applicable to marketing and consumer behavior professionals. Paying attention to the content of bloggers' pages on Instagram in the field of marketing provides favorable conditions for improving consumers' attitudes towards online advertising and sales.

---

Purpose: The purpose is to classify the components of SERVQUAL services quality in public libraries based on Kano's customer satisfaction model, prioritize them based on the Asymmetric Impact‌-Performance Analysis and, determining the classification of SERVQUAL components according to users’ groups.
Methodology: This is an applied descriptive survey. Population included active members aged 15 and older in the five public libraries of Qaemshahr, Iran.  Stratified random sampling was used. Instruments included customer satisfaction and SERVQUAL questionnaires.  Multiple regression analysis conducted, creating two Dummy Variables of penalty and reward. SERVQUAL components were classified into three groups of: Basic, performance and excitement services. Asymmetric Impact‌-Performance Analysis on overall users’ satisfaction was   calculated.
Findings: Shows that accountability features of the group of basic services with high-performance, characteristics of responsiveness in the group of performance services with low-performance, and the three characteristics of physical dimensions with low performance, reliability and empathy, and attention with high-performance are in the group of excitement services. Prioritization features identified increasing and maintaining level of performance of: 1) responsiveness; 2) physical dimension; 3) responsibility; 4) reliability; and 5) empathy and attention.  Moreover, demographic features exhibited that women were more satisfied. Age, education, and history of using the library has increased users' satisfaction. With the surge of the level of users' satisfaction with the physical dimensions and reliability has increased then the level of satisfaction with empathy and attention has decreased.
Conclusion: This study was first to enter the literature of nonlinear analysis of users' satisfaction by Kano's model and Asymmetric Impact‌-Performance Analysis measuring service quality of public libraries. Nonlinear analysis enabled the determination of priority of actions based on positive/negative performance compared to linear regression coefficient. Also, disclosed the variation of level of satisfaction of diverse groups of users in terms of gender, age, education and history of use.

---

Purpose: The significance of collaboration of librarians and academicians in enhancing the students’ academic success and research capacity has been increasingly recognized by scholars. The purpose of this study is to provide a model of the impact of research interactions between faculty members and students with librarians on scientific products with a grounded theory approach.
Methodology: This is a qualitative approach using grounded theory research method. Data collection was a semi-structured interview using snowball sampling. Twenty interviews were conducted with faculty members of Mazandaran University and experts working at the University.  Data analysis was performed in three stages of open coding, axial coding and selective coding based on which a qualitative research model was designed.
Findings: The results showed that out of a total of 264 open codes identified, 44 were central codes and in conclusion 10 selected codes were identified. A paradigm model including: Improving the research interactions of faculty members and students with librarians in scientific productions as a Axial category and causal conditions (training skills and information literacy, interaction and knowledge experiences), contextual factors (information and research consulting, resources Interventional conditions (research rules and regulations), strategies (evaluation of scientific output, management of research resources) and consequences (increase of scientific production, cost management and teamwork) was set.
Conclusion: Conferring inadequate studies inspecting factors affecting the interactions of faculty members and students with librarians on the scientific products of the University, results of this study will be beneficial in identifying the research priorities of the University and supporting researchers, enabling extensive and challenging research activities and improving research methods

---

Purpose: Technology has influenced cities to undertake fundamental functional changes and be recognized as a new appearance in the 21st century. These deviations have created a dual living space and citizens with varied behaviors. In other words, the hybrid urban space had shaped the citizen dichotomy with dual real-virtual function. This study is focused on the spatial-functional duality of citizens in Tehran through the virtual and the real world.
Method: Method was qualitative applied research in nature and purpose. Data collection was completed via simple random questionnaire and field documentation.  Population was all residents of Tehran and sample consist of 559 people determined by Cohen's formula from 22 regions. Validity of the instrument was measured through 35 questionnaire and reliability was based on Cronbach's alpha.
Findings: There is a significant correlation between research variables. The relation of social interactions and the urban body takes precedence over technology. Consequently, this is an emphasis on citizen interaction with the city in the age of technology. In other words, technology plays the role of interface and communication facilitator.
Discussion and Conclusion: Result display that by the interaction of three main elements: city (physical context/body), citizen and technology - the phenomenon of dichotomous citizen and hybrid space in Tehran is increasing

---

Background and objective: Audience communication with digital media is mutual and interactive. Non-printed digital formats of books maintain the features of interactivity. This attempts to identify interactive children's books published in Iran and assess publisher’s viewpoint on   the challenges of creating interactive books.
Method: This paper has applied a qualitative approach in three parts. The features of interactive books (published in Iran) were assessed based on a checklist and were described in three sections: producer, multimedia and interactive features. Interviews with interactive book producers were mined from periodicals and themes related to production challenges were identified. The experiences of interactive book producers were studied by phenomenological method to identify production challenges.
Findings: production of interactive books in Iran started in early 2010s and continued till the middle of the decade. Some publishers stopped production due to lack of skills or financial resources. Production of interactive books ran into problems because of frail   copyright laws, author's concern about co-creation, and a lack of expertise in the production of interactive narrative and multimedia content. Poor and imitative content fails to compete with similar non-Iranian products in the cultural products market. Lack of sufficient theoretical foundations for digital reading and technical infrastructure to support these products are other challenges identified in the production of interactive books.
Conclusion: Interactive book producers have not paid as much attention to their audience as they should. If producers do not have relevant information on their audience, they could not interactive narrative appropriate to their interests and needs.
Under the circumstances, even if there are adequate infrastructure and appropriate financial resources, audience would not accept the product.

---

Introduction: Information literacy experience emphases on the abilities of acquiring and applying information in order to respond to customers and exchange information with other colleagues and use in the workplace. As the task complexity increases, the experience of information literacy becomes important due to different information behaviors (diversity and complexity of information needs, difficulties in obtaining information, attention to oral information sources, interaction and exchange of information with colleagues).
Objective: Reviewing the role of information literacy experience of individuals in the workplace in terms of the complexity of the task.
Methodology: A qualitative research conducted by content analysis.
Findings: As the complexity tasks increases, information dependence and information literacy experience become more important, and more aspects of it is required in the workplace.  Likewise, it was   found that a small number of information literacy definitions are defined in terms of the work environment. Further, none of the definitions of information literacy examined had all aspects of information literacy.
Conclusion: Gaining experience and skill in information literacy is one factor that safeguards the success of employees. It is recommended for administrators and staff to use seven aspects of information literacy that cultivates the mind and warrants the advancement of the organization.

---

Background: The performance and collaboration of universities could be measured through scientific publications and scientometrics indicators. The purpose is to describe state of scientific publications at Kharazmi University and determine the important players of the Co-authorship networks at this University in three levels: Researchers, organizations and countries - in the web of science from 1994 to 2020.
Method: This is a scientometrics study. Kharazmi University’s’ 4734 records from Web of Science  both text and Excel format had been extracted. Data visualization was performed using VOSviewer and the GunnMap.
Finding: Results showed that Kharazmi University publications have received an average of 10.68 citations with H-index of 75. The five first subject areas are engineering, chemistry, physics, mathematics, and computer science.  For scientific co-authorship among Iranian organizations, Islamic Azad, Tehran, Tarbiat Modares Universities; among foreign organizations, Putra University, Malaysia, California and Montreal; Among countries, United States, Canada and the United Kingdom are ranked first to third. Vatanpour, Majlesara Jahromi, and Divsalar are the top three researcher. Vatanpour is most effective researcher quantitatively and qualitatively. Fields of chemistry (organic and polymer / decomposition and application), biology, industrial engineering and engineering make main authors' of co-authorship network. Main players in the organization network are Iranian organizations, and more in Tehran. Although Kharazmi University cooperation with other countries is not acceptable, but the drawing of the co-authorship network of countries shows that cooperation is developing at the international level. Also, scientific co-authorship with Iranian organizations, especially foreign organizations, has increased the citation of Kharazmi University publication.
Conclusion: Kharazmi University publications had been growing significantly on the web of science database in recent years in term of quantity and quality. More scientific teamwork is suggested for Kharazmi University at the international level. Also, publication of topmost thesis and dissertations on the Web of Science should be considered.

---

Background and Aim: The aim of present study is the inquiring the environmental, technical and technological factors effective on knowledge hiding in scientific space.
Methods: The study is a mixed approach, inquiring the environmental, technical and technological factors effective on knowledge hiding in scientific space.  Thus, this article include in the pluralism of information collection methods. Also, using the "Delphi" method, the conceptual model of Inquiring the environmental, technical and technological factors effective on knowledge hiding in scientific space.
In quantitative terms, the sample was 314 employees of Islamic Azad University of Khorasan Razavi. Sample selected randomly and surveyed through standard knowledge hiding (Demirkasimoglu, 2016) and researcher-made environmental, technical and technological factors questionnaires. Data was collected during the first six months of 2020 and analyzed, using SEM and Amos software. Technical and technological factors include: Ease of accessibility, compliance of the organization's technology, fear of working with the existing technology in the organization and satisfaction with quality, and for environmental factors, the physical environment and social environment were considered.
Results: Results show that the effect of physical and social environment on knowledge concealment with the standard coefficients of -0.70 and -0.39, respectively. Also, the amount of effectiveness of ease of accessibility, the factor of compliance with the organization's technology, the factor of fear and apprehension of working with existing technology in the organization, the factor of quality satisfaction with knowledge concealment are equal to -0.65, -0.21 and – 0.45. But the fear variable has a direct effect of 0.96 by hiding knowledge.
Conclusion: Results indicate that: Environmental, technical and technological factors are inversely and significantly related to knowledge hiding.

---

Background and Aim: Scientific article recommender system assists and advance information retrieval process by proposing and offering articles tailored to the researchers needs. The main purpose of this study is to evaluate the performance of the recommender System in three scientific databases.  
Method: This applied study is directed by the valuation method. Sample consisted of three scientific databases: Elsevier, Taylor & Francis, and Google Scholar, which share recommendation tools. "Information storage and retrieval" was selected as the search subject. Ten specialized keywords related to the topic of information storage and retrieval were selected. After searching each key words, the first retrieved article was reviewed. Then, for each first article, the first 5 recommended articles were mined in each of the three mentioned databases. Data was collected through direct observation using a researcher-made checklist. To evaluate subject relevance, bibliographic information of the first article retrieved in each subject and database along with the bibliographic information of 5 recommended articles was provided to two groups of librarians and IT professionals. Sample was selected by snowball method. Descriptive and inferential statistics were used to analyze the data.
Results: Findings showed that among the databases, Elsevier recommends more relevant results from the perspective of IT professionals and librarians in the field of information storage and retrieval, with Google Scholar and Taylor & Francis in the next ranks. In total, the most relevant articles in terms of subject experts were the articles that ranked fifth.
Conclusion: To sum up, Elsevier performed better than the other two databases in terms of recommending related articles. Also, there is a significant difference between the views of librarians and IT professionals regarding the relevance of recommended articles in the field of information storage and retrieval. Thus, from the point of view of IT professionals, the significance of the recommended articles is greater.

---

Background and Aim: The meaning of cross-domain recommendation is that instead of dealing with each domain independently, transfer knowledge gained in one domain (source) to another domain (target) and use it. The present article systematically reviews the research in this field in terms of foundations, applications and challenges.
Method: The Prisma guidelines had been used. Search in Persian and English scientific information sources with related keywords were conducted and 98 English language sources were found in the period 2007 to 2021. Applying the initial refinement, inclusion and exclusion criteria by experts, 28 English documents were selected to enter in the systematic review.
Findings: There are four levels of cross-domain recommendations: Attributes, types, items and systems. Machine learning algorithms are used to predict user rating in cross-domain recommendations, and three categories of:  Prediction, ranking, and classification criteria are used to evaluate predictions based on confusion matrix. Cross-domain recommendations can be used to increase the accuracy of recommendations, resolve cold start problems, cross-sell, and improve personalization by transferring knowledge between domains. The most challengeable recommendations of cross-domain is the differences between domains. These differences include the mismatch between the properties of the domains and/or unclear relationships between the domains. In addition, differences in domain size and poor performance of basic algorithms in predicting user rating are other challenges in cross-domain recommendations.
Conclusion: While this subject has been shaped in the last decade, but the keen attention of computer science and information researchers shows its importance. Items level are the main category of cross-domain recommendations. Due to the formation of e-business groups, in the future, cross-domain recommendations at the system level will be given more consideration. Cross-domain recommendations could be used to improve the performance of recommender systems, user modeling in human-computer interaction, and e-commerce.

---

---

Background and Objective: The study aims to develop and validate a model for analyzing the textual feedback of users in social networks in the face of environmental events and actions with emphasis on identifying the factors affecting the presentation of text messages by users in social networks.
Research Methodology: Heuristic mixed method has been used. In the first stage, the meta-combined method was applied with a qualitative basis. In the second stage, to inspect, validate the identified factors and prepare the final research model, the survey method via questionnaire and forming conveyor group was combined. Population consisted of: 1) Selection and analysis of written documents related to the analysis of textual feedback and users' feelings, including 60 articles and works based on valid criteria from among 198 articles and works; 2) Experts in  information technology, sociology, behaviorism, etc., which 15 people were selected, but as a result and limitations of the corona pandemic comments and suggestions were remotely submitted.
Results: Using the seven steps of meta-combination, a conceptual pattern was obtained in six conceptual layers, categories and codes. In each layer, concepts and topics were included, and to end 27 components were identified. For qualitative validation, the obtained model was found based on the opinions of experts in the form of focus groups and the conceptual model was approved by the research experts.
Conclusion: The conceptual model - obtained from the hybrid stages and focus groups – which has been approved and accepted by experts could be used as a basis for future research to guide, and direct the behavior of users in social  networking in order to provide strategies and executive policies for officials and decision makers in relevant organizations and institutions.

---

Background: The purpose of this study is to evaluate the University of Tehran website based on information architecture indicators to inform, assess the status and quality of the website.
Methodology: The research method is applied descriptive. Checklist was used to analyze the website in terms of organization, labeling, navigation, and search systems.
Findings: The results of the checklists showed that the University of Tehran website earned 20 points out of 37 in the organization, 37 points out of 57 in the labeling, 53 points out of 78 in the navigation, and 14 points out of 46 in the search, which imply a poor status in search system, an average status in organization system, and a good status in labeling and navigation systems. According to the obtained results, the search system of the University of Tehran website can be redesigned, its organization system can be reviewed, and other mentioned systems can be improved. In general, in order to increase the efficiency of websites, it is necessary to consider the principles of information architecture in their design. Moreover, this research can be a suitable source for future website policies by identifying the strengths and weaknesses of the website.
Conclusion: Evaluating the information architecture of a website is a new field that, while important, has received less attention. This research tries to show the applicability of the method for use in similar cases by presenting a systematic evaluation in a case study for the University of Tehran website while introducing the strengths and weaknesses of this website.
 

---

Purpose: The purpose was to determine the attitude of Illam’s public librarians regarding online privacy.
Method: This is an applied survey research.  Out of the population of public Librerians in Illam,  136 public librarians were selected as a sample. Toman and McKinnon (2018) questionnaire was the intruemnt used to collect data. The questionnaire reliability of 0.91   was obtained through Cronbach's alpha. In order to analyze the data, frequency distribution tables and chi-square test were used by SPSS.
Findings: Librarians are concerned that government and corporations collect a great deal of personal information about them, and believe that government agencies and institutions should not share individuals' personal information with third parties except with the individual's consent.
Conclusion: There is an increased concerns about privacy in the libraries, which has amplified over the last five years. Public libraries do not teach online privacy expertise to users and librarians. Also, some librarians believe that libraries have no policy on protecting users' privacy. Public libraries in Ilam province should take additional stern measures to protect the online privacy of librarians and users and formulate policies in this area, as well as explain the existing policies to the librarians.