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Showing 23 results for Information Behavior
Analysis of information behavior paradigms: past and present
Mtr Neda Pourkhalil, Dr Mansoor Koohi Rostami,
Volume 7, Issue 3 (12-2020)
Abstract
Introduction: Information behavior in knowledge and information science is seen as a fundamental human behavior that has been studied extensively thus far. This study include different approaches and perspectives that examined information behavior. The purpose of this article is to investigate the paradigm shift in information behavior by using the texts of this research ground.
Methodology: The study was directed via library method with an analytical approach. After reviewing previous studies with the intention of identifying the dominant paradigms of information behavior.
Findings: Findings show that information behavior studies fell into two main paradigms of old and new. The old paradigm focuses on Shannon's theories of information, and the new paradigm emphasizes interdisciplinary relationships. In the new paradigm, cognitive, sociological, and multifaceted approaches could be defined.
Conclusion: Information behavior is an innate behavior that occurs in the social environment. It is influenced by various factors. like many human characteristics, is a behavior that does not occur in a vacuum. This behavior can be defined in interaction with information, human beings and society. Thus, it can have a wide and multifaceted aspects. This behavior is also a division of social sciences that can be examined under different paradigms. In social sciences, unlike natural sciences many meta-theories may go hand in hand. Sometimes a meta-theory simply disappears, and other times it may grow, evolve, and rekindle the interests of researchers. So, the evolution of information behavior research shows the combination of disciplines and interdisciplinary theories and new relationships in understanding human information behavior.
Explain the Role of Customer Knowledge Interaction in Consumers' Pur-chase Intention with Information Behavior Approach
Dr Sohrab Mostaghel, Dr Ibrahim Al-Bunaimi, Dr Abdollah Paampi, Dr Farzad Asayesh4,
Volume 9, Issue 1 (5-2022)
Abstract
Objective: Purpose is to study the role of customer knowledge interaction and intention to buy consumers in the electrical industry with an information behavior approach.
Method: Develomental qualitative method was used. Population included   experts in marketing and consumer behavior, especially in the electrical industry. Via targeted snowball method sample of 14 experts were selected for a semi-structured interview. Content analysis method based on data foundation theory was conducted. appropriate codes were assigned to different parts of the data and concepts were determined. In conclusion, through selective coding, the categories were refined and the main dimensions of the research emerged in the form of causal, pivotal, contextual, intervening, strategies, and consequences.
 Findings: Findings disclosed that information behavior including: Knowledge for the customer, of the customer, about the customer, and personal characteristics as causal factors affect the behavioral tendencies of customers.  Behavioral tendencies also make purchasing decisions. On the other hand, marketing factors - product, price, location, promotion and process management, as the prevailing context, affect the intention to buy. Also, environmental factors and internal capabilities of the company, in the form of intervening conditions, affect the intention to buy consumers in the electrical industry, which ultimately creates added value for the company and customers.
Conclusion: Results disclosed that customers behavioral tendencies are strongly influenced by their knowledge of electrical industries and products.
 

Health Information Seeking Behavior of Graduate Students Linked to Corona Virus at Qom University
Maryam Bomery, Dr. Reza Karimi, Dr. Rouhallah Khademi,
Volume 9, Issue 1 (5-2022)
Abstract
Objective: Health information on diseases could help prevent the spread and the treatment and is the most vital needs of people in daily life. One health issue that has plagued the world in recent years is the corona virus. Therefore, the main purpose of this study was to investigate the health information behavior of graduate students at Qom University.
Methodology: Applied descriptive survey method was used. Population was all 3000  graduate students at Qom University. Using Morgan table, sample of 300 students were seleted, out of which 200 studnts answered the questionnaires. Data was collected through the standard Lango questionnaire. Research hypotheses were scrutinized using independent t and one-way ANOVA. Age, gender, place of residence, income and information seeking behavior of graduate students  were investigated.
Findings: The most information sources were Internet, Social networks, TV and the family. while the least go to brochures and pamphlets. Althugh, graduate students could obtain corona information from social networks and Internet, nonetheless their active use of corona information is slightly more from traditional sources of television and radio. There was no significant relation of behavior variables in information retrieval, perception in information retrieval, interpersonal interaction in information retrieval, impact of information on disease, active retrieval of information and passive retrieval of information with regard to age, gender and place of residence of graduate students.
Conclusion: Results revealed that the students have health information literacy and could identify and use related health information. In spite of increasing use of new sources such as social networks and Internet, information obtained from traditional sources has been more trusted and used. Non of the variables of gender, age, income and place of residence had any effect on health information seeking behavior of students. All subjects had the same information seeking behavior.
 

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