Human Information Interaction

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Background and Aim: This research was performed to investigate factors affecting the adoption of Web 2.0 technologies in E-Government from the perspective of the Hamadan province's citizens who refer to the offices of E-government using a descriptive survey.
Methods: this survey is applied using descriptive-analytic approach. To collect the required research data, a researcher-made questionnaire was used. This questionnaire includes 24 questions in 7 dimensions (Economic, Individual, Technological, Cultural, Organizational, Motivational and Social Factors) and 5 questions related to demographic information. The statistical population of the survey includes citizens who apply for public and private sector services to E-government counter offices. A sample using stratified random sampling with proportional allocation was determined 518 people. Data analysis was performed using the SPSS-24 and Amos-24 software.
Results: The results from this research showed a significant relationship between all the 6 factors of economic, individual, technological, cultural, organizational and motivational factors in the Web 2.0 technologies acceptance to implement E-government in the Hamadan. Nonetheless, no relationship was found between results from the social factors and Web 2.0 technologies acceptance.
Conclusion: Based on the results, in order to invest in the implementation of E-government based on Web 2.0 technologies focus should be on the field of economic, individual, technological, cultural, organizational and motivational factors. Because each of these factors has subcomponent that provide the context for development of these factors will indirectly affect the other factors.

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Background and Aim: The adolescence period is one of the most important stages in the life of each individual, and the basic component of this period is identity. So far, there have been different views about this period of life. One of these is the psychosocial theory of Ericsson, which defined the crisis as "identity against the confusion of the role". In addition, other people like Marcia and Berzonsky have referred to identity and identity processing styles. Story books are tools for gaining knowledge and identity in adolescents. The purpose of this study is to examine the status of adolescence stories in terms of dimensions and identity components.
Methods: The present research is applied in terms of purpose. The method of this research is descriptive. Also, content analysis approach has been used to collect research data. The research population includes all the fiction books of the age groups D and E, which were published by the Children's and Young Children's Intellectual Development Center in the years 1390-94, which totally cover 180 story titles. .
Results: Findings show that the focus of the stories is on individual identity, family identity, group identity, and national identity. Other types of identity differ in compilation and translation stories. In general, the main characters of the stories (compilation and translation) are confused. After that, the status of the identity of the person is too late and the status of the identity is successful. The fast-paced situation also includes the least percentage of stories.  Also, most of the story's main characters used the information processing style. The other dominant style of information processing by the main characters of the stories is a confused style and the least amount is devoted to the normative style. T
Conclusion: In general, according to the findings of the present research, it is completely clear that in the fiction books examined, different types of identity are not taken into account in the same way. It is certain that little and very little attention is given to other identities, negative effects and serious and irreparable damage to the formation and identity of adolescents. Also, in assessing the status of the identity of the main characters of teenage stories, the findings showed that the abundance of these characters in the field of identification is different. In the study of identity processing styles, the same characters were not found in the main characters of the stories studied.

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Purpose: The aim of this research is to determine the role of public and academic libraries in disseminating of health information and comparing of the two types of libraries with each other.

Method: The research method is applied with descriptive-survey. The sample size was determined by using the Morgan table, 379 people. The questionnaires were distributed using Quotas sampling method. Data analysis was performed using SPSS software and it was analyzied with the descriptive and inferential tests.

Results: Findings showed that according to the mean score of the components of the test, receiving health information in libraries has had acceptable and good results for users. Also, in terms of comparison between general and academic library and components of health information among the 5 components (role of library, results of receiving, usefulness, use of resources and access barriers), in terms of barriers to access to information There is a significant difference in the health of the library between public and academic libraries. However, there are no other significant differences between the four other components. Also, there was no significant relationship between sex, age, education, occupation and income level using health information in the library.
Conclusion: The library has a significant role in the dissemination of health information, but for some reason, such as not knowing users about the health information resources in the library and some barriers to accessing these resources, many users do not use library health information resources. Finally, suggestions are made according to the results of the research to improve the role of the library and more users

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Background and Aim: Instagram content is of concerns to business owners today. Nevertheless, the central problem in the production of Instagram content is not just writing a text. But how the audience conveys and comprehends it. This article aims to provide a digital content marketing model for Instagram bloggers.
Research Method: This is an applied mixed research (quantitative and qualitative). Population of qualitative part includes experts in the field of digital content marketing. Sample for this section consisted of 20 individuals using purposive sampling method.   In the quantitative part population consisted of all Instagram bloggers. Sample of 400 individuals selected based on Cochran's formula by stratified random method. Instruments were interviews and researcher-made questionnaires that approximately 600 questionnaires were sent online and 400 were returned. Lisrel and smartpls3 software were used to analyze the data.
Findings: Results identified 36 components and 95 indicators that 7 effective components including:  Motivation, business intelligence, audience experience, preferences and tastes, research and development, creativity and influencers which respectively 0.119, 0.138, 0.105, 0.222, 0.128, 0.144 and 0.212 had an impact on digital content marketing. Furthermore, 11 components of competitiveness, communication, audience trust, value creation for the audience, promoting e-learning culture, loyalty and persuasion to buy, brand awareness, brand health, e-marketing effectiveness, word of mouth and participation influenced by digital content marketing. In addition, mechanisms, facilitators and barriers to digital content marketing were presented.
Conclusion: Results could be used as a first step in the study of digital content for Instagram bloggers and are also applicable to marketing and consumer behavior professionals. Paying attention to the content of bloggers' pages on Instagram in the field of marketing provides favorable conditions for improving consumers' attitudes towards online advertising and sales.