Human Information Interaction

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Background and Aim: Today, the physical presence and traditional advertising in order to compete in the market of many businesses, especially the banking industry, is not enough, and the era of competition has tended to be digital or online. The purpose of this study is to investigate the effect of social media brand engagement on brand equity, with emphasis on the moderating role of trust and its impact on brand performance among the customers of the Bank Melli Iran of Tehran Province.
Methods: In terms of the objective, the study is a descriptive work and survey in nature, an applied work in terms of usage, and a correlation work in terms of implementation. In this regard, 385 customers of the Bank Melli Iran of Tehran province responded to the questionnaire by multi-stage cluster sampling.
Results: The results of the research showed that all the factors of identity, information availability, entertainment, personalized advertisements and brand affiliation have a positive and significant effect on social media brand engagement. The results also showed that social media brand engagement have a positive and significant effect on brand equity and brand equity on brand performance. In the end, the results showed that the trust variable in the relationship between social media brand engagement and brand equity has a moderating role.
Conclusion: In order to enhance the brand performance of the Bank Melli Iran, paying attention to engaging customers through social media and increasing their trust in influencing brand engagement and brand equity is important.

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Background and Aim: Information literacy is a foundation for all information-related professional skills for preparing them for better performing their careers. This applied survey aimed at determining the rate and level of DIL skills among Iranian students in the academic year 2017-2018.
Method: A 20 item  researcher-made valid and reliable questionnaire on DIL was prepared by conducting a comprehensive literature review. Questionnaires were completed by 1875 male/female students as a purposeful sample, majoring in different disciplines, academic levels at different Iranian Universities in the academic year of 2017-2018.  Data was analyzed by descriptive and inferential statistics.
Findings: Findings showed that several students (39.6%) had a relatively low DIL level and the mean rate of their DIL skills was a moderate (8.34 %). Differences were significant in regard to discipline, academic levels and Universities. Further, there was no significant difference between male and female students in their DIL levels. However, there was a significant difference in DIL scores among students majoring basic sciences. Considering the educational levels, Doctorate candidates had significantly higher DIL scores than undergraduate and graduate students.  Students in private Universities had significantly lower DIL scores than students in State Universities.
Conclusion: Disciplinary-based information literacy has not been very efficacious in Iranian Universities. Designing an IL-synthesized curriculum and turning    toward the information literate University in training professionally information-literate students  is the drive for achieving a successful higher education  system in Iran.
Originality/Value: This study has equally theoretical and practical implications. Practically, depicts the general state of Iranian students' DIL levels, it can apprise Iran's higher educational system of the inevitability of drill skills as such in academic curriculum in all educational levels and scientific disciplines. As DIL is initially introduced in this study, it can be inspiring the theoretical approach of information literacy and its literature by adding a newly-emerged notion of "disciplinary-based information literacy."   

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Background and Aim: Information Architecture is an organizational meta-method that adopts a tactical approach to the specialized information of the organization using an integrated framework and empowers the management of organizational resources by acquiring and upgrading new information technologies. Therefore, it is essential to be part of the current processes of the organization and the insurance industry.
Method: Mixed research method is applied, in which  evaluation,   observation and researcher experience, checklist, and analytical review of the website is analyzed.   Population is the Central Insurance of the Islamic Republic of Iran website, in which the four components of Information Architecture including organization, labeling, navigation, and search systems are examined based on context, content and user.
Findings: Conferring the research findings, the checklist score of the Insurance website for organization system is 17 points. Furthermore, the rates of positive answers to the total number of questions are 45.94%, 54.38%, 53.84% and 45.65% for organization, labeling, navigation, and search systems respectively. The results indicate that the Insurance website has a moderate to weak position from the organization and search point of view and has a moderate position in the labeling and navigation system.
Conclusion: Information Architecture provides the foundation of the information systems architecture from the underlying level to the interface level for the improvement and excellence of the organization. The checklist used in this research can be useful for evaluating organizational websites and provide added value to the organization, and also can improve the planning and strategic decisions of organization's policy makers.