Zeinab Ghayouri, Zoya Abam,
Volume 7, Issue 3 (12-2020)
Abstract
Purpose: The purpose of this study is to identify the frequency and time spent in the use of search tactics and the effect of user characteristics and type of search task on the use of search tactics.
Methodology: A quantitative approach based on data obtained from Morayeh software used. Sample was 35 post graduate and graduate students majoring in humanities and engineering in Tehran. Four search tasks and scenarios designed based on Anderson and Crasswell classification provided as guidelines. Data were extracted from Morayeh software, that included the frequency and time spent using search tactics, effect of user characteristics and search task type. Data analyzed by ANOVA.
Findings: The results showed that there was no significant difference between individual characteristics and the frequency and time elapsed for search tactics. However, female students spent more time using search tactics than male students, and despite the significant difference between degree and frequency and time spent searching, they used more tactics than senior students. Equally post graduates, spend more time than graduates in the search process. This is due to their familiarity with the search process and proficiency in searching with fewer tactics and achieving appropriate and less tactical results. Also, humanities students have spent more time in the search process than engineering students. This is probably owed to the greater search skills of technical and engineering students than humanities students. The effect of search task type on frequency and time spent in the present study shows a significant effect of task type on search process - frequency and time spent using search tactics.
Results: Considering the limited number of studies in search tactics application, the findings will be beneficial in clarifying the trends in the search process and identification of the frequency and duration of user application tactics. Identification of high-frequency tactics and large quantity of time searcher spends, information system support for the use of search tactics is suggested.
