Volume 22, Issue 66 (9-2022)                   jgs 2022, 22(66): 359-374 | Back to browse issues page

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Mousavi N, doroudi H, Moghaddam S. (2022). Investigating the effect of sense of security and perceived value on tourists' spatial attachment Case Study (Zanjan Province). jgs. 22(66), 359-374. doi:10.52547/jgs.22.66.359
URL: http://jgs.khu.ac.ir/article-1-3580-en.html
Investigating the effect of sense of security and perceived value on tourists' spatial attachment Case Study (Zanjan Province)
Narges Mousavi1 , Homa Doroudi * 2, Somayeh Moghaddam1
1- PhD Student of Management, Zanjan Branch, Islamic Azad University, Zanjan, Iran., PhD Student of Management, Zanjan Branch, Islamic Azad University, Zanjan, Iran.
2- Associate Professor, Department of Management, Zanjan Branch, Islamic Azad University, Zanjan, Iran., Associate Professor, Department of Management, Zanjan Branch, Islamic Azad University, Zanjan, Iran. , homa_doroudi@yahoo.com
Abstract:   (4106 Views)
This study was designed to investigate the impact of perceived security and perceived value on tourists' spatial attachment. The present study is of applied purpose and of descriptive-analytical method. Libraries and field methods were used to collect the required data and data. The statistical population of the study consisted of tourists coming to Zanjan province. The sample size of the study was estimated to be 384 people using Cochran formula. The reliability of the questionnaire was measured by Cronbach's alpha and the combined reliability coefficient (Cr). The validity of the questionnaire was confirmed by face and expert validity and divergent validity by calculating the mean variance index. SPSS and LISREL were used for data analysis. The results showed that the sense of security and perceived value had a significant and positive effect on tourists' spatial attachment.
Keywords: Feelings of security, perceived value, attachment, Zanjan province
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Type of Study: Research | Subject: turism planing
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Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Creative Commons License
This work is licensed under a Creative Commons — Attribution-NonCommercial 4.0 International (CC BY-NC 4.0)