1- Professor in Science and Research Branch- Islamic Azad University
2- Professor in Science and Research Branch- Islamic Azad University , a.m.safania@yahoo.com
3- Payam Noor University
2- Professor in Science and Research Branch- Islamic Azad University , a.m.safania@yahoo.com
3- Payam Noor University
Abstract: (1014 Views)
In the sports industry, there is significant potential for the emergence of startups. However, startups in this sector have experienced various challenges and fluctuations. Therefore, the purpose of this study is to examine the factors that contribute to the acceleration of Sports Startups. The research was conducted using a mixed-methods approach, involving the participation of sports business experts and scholars. Data collection was carried out through purposive sampling, employing in-depth interviews with these experts. The qualitative data obtained were analyzed using the thematic analysis approach. Additionally, the identified factors were ranked using the Analytic Hierarchy Process (AHP). The findings revealed the existence of six categories of accelerators for sports startups. Notably, strengthening and optimizing the value chain emerged as the most crucial factor among these categories. Consequently, to enhance the growth and development of sports startups, it is imperative to establish a well-defined value chain and actively work towards its reinforcement.
Type of Study: Research |
Subject:
sport management
Received: 2022/06/17 | Accepted: 2023/08/23 | ePublished ahead of print: 2023/08/23
Received: 2022/06/17 | Accepted: 2023/08/23 | ePublished ahead of print: 2023/08/23
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