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Morteza Mokhtari, Moammadreza Ghaedi Far, Roholla Mirmahmoodi, Amir Mousaei, Somayeh Naghavi, Hamid Bideshki, Ahmad Ali Sadeghi,
Volume 12, Issue 43 (Spring 2023 2023)
Abstract

 Introduction
Quantitative and qualitative improvement of the agricultural sector can increase production productivity, increase farmers' income and create a link between agricultural and non-agricultural poverty reduction programs. Solving or reducing problems and bottlenecks and managing challenges within this sector is necessary. The livestock industry is one of the main sectors of food production needed by humans. Among the various food items produced in the agricultural sector, protein items are essential. On the other hand, in addition to the production of protein foods, this industry plays a significant role in creating employment and providing new job opportunities through the completion of the food production and supply chain. It is impossible to fulfill this vital mission without identifying the strengths, weaknesses, opportunities, and threats of animal husbandry units and livestock breeders and formulating appropriate strategies to provide management solutions considering the limited resources in each region. The agricultural extension system is one of the main tools for developing the agricultural sector and empowering farmers. Educational and promotional programs are the primary means of realizing agricultural development goals and empowering livestock farmers. This research was carried out to follow the pattern of livestock farmers in livestock promotion training in the southern cities of Kerman.

 Methodology
The research method is descriptive, analytical, and based on quantitative and qualitative methods. The statistical population in this research included livestock breeders in the southern rural areas of Kerman Province, with approximately 250 units that had active livestock units in 2019. Cluster sampling was used to collect to avoid wasting time and saving financial resources. It should be noted that 100 animal husbandry units were selected from the sample farmers participating in training and promotion courses. After completing and collecting the questionnaires, statistical analysis was performed using the software Stata 12 software was used. Also, the generalized ordinal logit model was used to investigate the factors affecting the benefit of the farmers from educational and extension courses. When using the ordinal logit model, the coefficients are interpreted rather than directly interpreting the results. If the coefficient is positive, it means that the probability of being placed in one category increases while the probability of being placed in another category decreases. For this purpose, the interpretation of marginal effects should be used.
The ordinal logit model is based on a continuous latent variable, which is shown as follows:
yi*=βXi+εi                     -∞<yi*<∞           (1)
Suppose the variable yi is considered discrete and observable, representing different levels of livestock farmers' benefit. The relationship between the unobservable variable yi* and the observable variable yi is obtained from the ordinal logit model.
 
yi=1                        if          -∞< yi*<μ1    i=1,2,…,n

yi=2                        if          μ1< yi*<μ2    i=1,2,…,n
yi=3                        if          μ2< yi*<μ3    i=1,2,…,n
…..                             ….             …….                     ……
yi=n                       if          μt-1< yi*<∞    i=1,2,…,n            

Discussion and conclusion
According to the findings, several factors such as age, education level, satisfaction with sales and marketing strategies, attitude towards extension experts, primary occupation, and cost of animal feed significantly impact the advantages livestock breeders gain from attending educational and extension programs. Providing educational and promotional courses in different areas is a practical and effective method to enhance the knowledge and skills of villagers. These courses can greatly improve productivity and quality of life if they are conducted under favorable conditions and cater to participants' actual needs. This can also optimize the functioning of all agents within the extension education system. Therefore, the necessary arrangements should be considered for livestock farmers to access the facilities and inputs needed to apply and use promotional recommendations. Based on the information obtained in the present research, it can be concluded that due to the relatively high average age of livestock farmers in the south of Kerman province and considering the usefulness of participating in educational-promotional courses, regular holding of these courses with more emphasis on familiarity with veterinary procedures and livestock diseases, familiarity with food ingredients and animal nutrition management mainly, as well as familiarity with the marketing and sale of livestock products, livestock breeding, and the design of animal husbandry buildings and facilities to a lesser extent. The agenda of the deputy of the Livestock Production Improvement Organization should be placed in the south of Kerman Province. The effectiveness of educational and promotional programs and user satisfaction relies on the proper functioning of various components within the system. These include timely and accurate use of educational aids, relevant content that meets users' needs, and program planning that aligns with existing resources and user living conditions. In this regard, necessary arrangements should be made for access to the facilities and inputs needed for the livestock farmers of the south Kerman region to benefit from training and promotion courses.
 


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