Economy

Tourism can be a tool for rural development; because it can be considered as a new financial resource, it can improve the economic status of local people and it can be considered as a resource that removes poverty and creates more jobs. Tourism and rural development are also two interrelated factors which have positive impacts on each other when tourism development or rural development take place. As a region that is one of the top fifty tourist attractions in Kermanshah Province, Ghoori-Ghale village is one of the most important destinations of tourists to the west of the country; annually, this region receives thousands of tourists from other parts of the country and from neighboring countries especially Iraqi tourists. Studies show that the number of tourists in this village increased considerably during the past years; so that the number of visitors has increased from 116000 people in 1381 to 418000 people in 1386 and more than 500000 people in 1391. More than natural attractions of the village and cultural values in Ghoori-Ghale, the most important tourist attraction in Ravansar County is Ghoori-Ghale Cave as a natural phenomenon and it is the second tourist attraction of the Oramanat region. Construction of more than 30 shops and stores and full-time employment of more than 30 individuals around the cave, is just one of the advantages of Ghoori-Ghale Cave for inhabitants of Ghoori-Ghale village. Base on this, some questions are raised including that "which indicators of rural development have been mostly effected by tourists' arrivals?", "at what level are the impacts of tourism on rural development of Ghoori-Ghale?" and "how many factors are defined as the impacts of tourism in rural development of Ghoori-Ghale village and what are the important ones?"

Methodology:
This study is practical one which used analytical-descriptive researches method. For data collection documentary method and field study are used. The study population includes all heads of householder in Ghoori-Ghale village (240 people). Because of limitation of population and their availability, the sample study was chosen by complete enumeration method. The basic research tool was self-constructed questionnaire in which, after necessary modification, its validity was confirmed by university professors and other tourism experts. To examine the reliability of the constructed questionnaire, a guide study was performed out of the studied region with 30 questionnaires. Cronbach's Alfa Coefficient was obtained by using SPSS, version 0.861 and it showed the high level of reliability in using of research tool. The five-point Likert scale has been the indicators' scale for this case (very little: point 1, little: point 2, average: point 3, great: point 4, very great: point 5) and for statistical analysis descriptive statistics (average, standard deviation and coefficient of variables) and one sample T-test have been used and also for recognizing the impacts of tourists' arrivals on inhabitants of Ghoori Ghale, regarding some limited and important factors, factor analysis technique has been applied.
Discussion and Conclusion:
Because of profitability and high level of job creation for host communities, today, rural tourism can be considered as one of the most important tools for developing and following that for sustainable development of rural inhabitants especially in regions with high potential in attracting tourist. This study findings showed that most of rural inhabitants in the studied area are completely satisfied with tourists' arrival and they are ready to attract more tourists. Moreover, the results showed that tourists' arrival to Ghoori Ghale village mostly have impact on many indicators including development of employment, increase of inhabitants' income, diversity of economic activities, constructing or developing local markets, infrastructure development, increase of land value and housing, increase of purchase power and improvement of living status, decrease of rural immigration and return of immigrants to the village, increase of the constructions and diversification of domestic products. The results of studying the overall level of the impacts of tourism showed that most respondents believe that tourism has considerable impacts (average of 3.4) on development of Ghoori Ghale village. The results showed that the impacts of tourism on inhabitants of Ghori Ghale village are summarized in six main factors which on the whole, determined 82.6% of total variance of impacts of tourism regarding the target village. The recognized factors in order of their importance are as follow: economic factor, infrastructurephysical factor, social-cultural factor, health-environmental factor, involvement factor and safety factor. Regarding the high potentiality of Ghoori Ghale village and other neighboring villages, by proper management and villagers' participation, it is possible to create a tourism hub in the region in which Ghoori Ghale village is the central part and consequently, this matter can be a good prospective for development of neighboring villages to Ghoori Ghale.

Tourism industry cannot be only considered as a way of recreation and escaping from daily routines. Of course, by use of strategic planning and principles of sustainable development in tourism, we can develop the economy of countries. So far, tourism industry has been gradually developed in all parts of human society. Moreover, its connection with society and different aspects of human culture aroused the emergence of different trends. Tourism industry is one of these trends. Tourism is one of the oldest and most booming industries all over the world. Since tourism expenditure plays a decisive role in tourism economy, religious tourism can cause significant changes in the economic conditions of local communities. It is notable that tourism industry has the two core elements of supply and demand. Following this approach in tourism industry indicates its remarkable effect in the economy tourist destinations and, consequently, local communities. So, it can reveal the importance of studies on types of tourism including religious tourism to assess its economic impacts on the development of rural communities.

Tourism industry is one of the most effective approaches which is influencing in the reconstruction and development of rural areas and has been considered by planners and managers since previous decades. Oji Abad is a village in Amol County, Mazandaran Province. The presence of Astane Hazrat Abolfazl (AS) in the center of the village and its being close to sacred edifice, has made a booming religious complex there. Considering its potential capacities, the basic question is that what are some impacts of the presence of pilgrims, especially religious tourism, on the development of Oji Abad? And in which aspect these effects are more notable?

This is an applied study of descriptive-analytical type. Required data for the research have been already collected from documentary and field studies (by surveys and questionnaires completed by rural residents). Questionnaires have been completed in person. The information have been coded and then analyzed in SPSS software. The statistical society of the research consists of Oji Abad rural households which, according to the documentaries from rural municipality, had had a number of 350 households and 1400 inhabitants. Simple random sampling method was used and based on Cochran formula the required sample size was determined to be 152 households which have directly answered the questions. To evaluate the impact of religious tourism on each sub-criteria of the related factors (economic, social, cultural and environmental) the value of each respective sub-criteria was firstly determined using Delphi technique and quantity table of "Thomas L. hour". Then, using Likert scale, the value of each sub-criteria was added to its rating and its relative value was calculated in the total questionnaires. In the next step, NOVA test and regression analysis were used to analyze the impact of religious tourism on the four dimensions of Rural Development and to investigate hypotheses of the research.

Discussion and conclusion
Religious tourism is one of the most important and booming industries of tourism with significant impacts on different aspects of societies, especially its economy. Results from One-way ANOVA indicate that it does not equally influence the four economic, social, cultural and environmental aspects and it strongly affects economic, cultural, and social factors, respectively. Results from regression analysis confirm the same things. It can be said that religious tourism in the intended rural area largely affect the economic aspect of the local society and that the religious booming and presence of pilgrims in the village cause formation of temporary businesses, improvement of transport, service, and residential sectors. Agencies, road transportation, Supermarkets, bakeries and other businesses have achieved the greatest benefits of the boom of religious tourism in the village.
Of course, it must be said that its economic impact has not been spread enough and just affected the living conditions of a limited number of households. So, all the potential capacities of religious tourism have not been used in the villages and it needs precise management and planning. The entrance of religious tourists and pilgrims from different cultures and cultural interactions of people and local communities caused remarkable cultural changes of the host community. So, cultural aspect is located in the second place of effectiveness. But, this matter cannot be considered as the only reason of cultural changes in local societies. In addition, vast and strong activities of public media, especially in recent years, is the main reason of rural cultural interaction and changes. Social factor is ranking in the third grade for Oji Abad which means that the host community and most of other communities of tourists and pilgrims are socially homogenous with no significant differences. Finally, based on statistics from the research tests, the boom of religious tourism has had a significant impact on some parts of the rural environment, especially those parts which are directly connected with the religious system, and has led to the distribution of wastes, overpopulation and overcrowding of the village. On the other hand, it has had no effect on virgin areas, water resources and its
landscapes which have been far from the center of the religious system.

In this world, villages have turned to a be a place for those people who escape from urban life and machinated life and so people travel to villages to rest. Regarding to the range of demands and necessities of rural environments in these days, rural tourism is developing and its importance and appealing is increasing. In the process of regional planning, rural tourism can be considered as a tool for increasing the local occupation and improving the quality of life and as a result increasing the level of economic welfare and social facilities. Handicrafts in rural regions is a complement factor for agricultural economy. Because of potential job creation opportunities and also earning money, while handicrafts can fill villagers' free time and eliminate unemployment, it can prevent seasonal or permanent migrations that is considered as one of the social harms. This study tries to answer two questions about foothill villages in Behshar County which are very potential at creating and producing handicrafts: First of all, what is the role of growing and developing handicrafts in rural tourism economy? And secondly, regarding the role of handicrafts in tourism economy what villages are at the top respectively?

Methodology used in this study is descriptive and analytic-survey. Data collection has been done by documentary and field study using Likert Scale questionnaires. Data collection has been done by documentary and field study using Likert Scale questionnaires. Statistical population includes 18 foothill villages of Behshahr County; their geographical location and demographic features are shown in figure 2 and table 1. Handicraft products in these villages include wood craving, sculptor, felting, wrapper weaving, carpet weaving, basket weaving, and based on Cochran Formula, 249 householders were chosen as sample size and they were classified randomly. For data analysis, One Sample T Test, Chi- Square, and deviation from optimum have been used. To evaluate validity and stability of the questionnaires by Cronbach's Coefficient Alfa, the results of 25 questionnaires have been tested; the calculated Alfa is 0.89. To obtain validity of the 249 questionnaires, KMO Test and Bartlett's Test have been used; the obtained number is 0.8 that suggests a desirable validity.

Discussion and Conclusion
Tourism and tourism economy have turned to one of the major business principle of world. Beside tourism that has an effective role in national development and diversification of national and regional economy, handicrafts can be a complement for some historical and tourism attractions. Tourism is one of the most important activities; in recent decades tourism has a special place in economic development in some countries. This industry creates income, foreign exchange, job and also it exchanges culture, and more than that it has assigned a share in economic activities of the world including exports. Results show that handicrafts have a role in development of rural tourism economy in Behshahr that is more than the average level. In foothill villages of  Behshahr county, among all the villages, Koa village with number 2.59 has the least impact regarding the following indicators: attracting native and non-native tourists, improving the level of earning income for tourism activists, developing the sustainable capacities, attracting cultural tourists, developing and improving tourism attractions and setting up exhibitions for developing handicrafts. Kiasar village with the number 4.76, and having the first grade, has the most impact regarding the mentioned indicators.

Introduction
Benefiting from geo-tourism to set up small and diverse businesses in villages is a type of sustainable tourism which requires quantitative and qualitative coordination. Also, the business environment of the villages should have a competitive atmosphere and the necessary platforms and infrastructures so that the villages can achieve economic benefits. Based on this, the present research seeks to identify the most critical obstacles and problems preventing the rural areas around Zarivar wetland from realizing the potential f this geo-tourism site in the direction of economic diversification and find practical solutions to the problems. Despite the high potential of the Zarivar wetland and the pristine natural environment around it, Geotourism in this rural area has yet to be promoted and play a role in the preservation of the wetland and the economic and social development of the villages around it.

Methodology
the data was collected through a survey method, and a purposive method was used to select samples. The sample was from the officials, tourism and development managers of the region, villagers, councils and experts of five villages adjacent to the Zarivar wetland (Dare Tefi, Nei, Kanisanan, Kani Safid, Yengijeh), academic specialists and researchers with research experience related to the impact of Zarivar Wetland on the regional economy, private sector investors in the tourism sector of Zarivar wetland, owners of temporary small businesses related to tourism and tourists visiting Zarivar wetland and the input to the studied villages were collected and analyzed in the qualitative part with the grounded theory technique and in the quantitative part with the factor analysis method.

Discussion and conclusion
The results showed that the four main factors are management inadequacies, weak planning and lack of services and facilities needed for economic diversification and geo-tourism development, weakness in providing financial resources and the security atmosphere prevailing in the studied border villages, social failures and inappropriate business environment, and the weakness in marketing and education and the lack of demand, are the most significant obstacles and challenges in diversifying the economy of the villages on the edge of the Zarivar wetland through the expansion of geo-tourism. Meanwhile, the first factor, that is, management inadequacies, weak planning and lack of required services and facilities with the most significant number of accumulated indicators or obstacles and the highest specific value, were recognized as the most essential and effective obstacles. In fact, in these border and isolated villages, due to the numerous weaknesses of the economic and social structures, the government institutions and their management and planning situation create the environment for economic activity and utilization of resources. The formed factors show important points, the most important of which can be mentioned in the economic diversification sector, the importance of creating a suitable business environment in the region. An environment that not only has infrastructural, managerial and financial weaknesses but also is not in a satisfactory state in terms of social and supporting values ​​needed to move towards setting up and supporting new tourism businesses. which is rooted in the villagers' poverty. Eventually, it is necessary to form a single working group under the supervision of the governor of Marivan County, composed of all the organs and organizations related to the development of the villages on the edge of the Zarivar wetland and with the presence of representatives of the local people, and matters related to the development plan, coordinate and follow up geo-tourism and related businesses in this region. There is a need to change the perspective of threat management in securing this border region into an opportunity-oriented perspective, and in addition to protecting the border with new methods, take advantage of the Zarivar wetland and starting the businesses related to it for the development of these border villages should be considered alongside with moving towards sustainable security. Also, Changing the view of regional development and tourism managers to a systemic view in tourism management and then changing the procedure in emphasizing the development of mass tourism in the Zarivar wetland and giving importance to the city of Marivan towards emphasizing the expansion of tourism with geo-tourism and other particular motives (sports, rural, adventure tourism, etc.) and also, attention to the villages on the edge of the wetland In order to be present in the tourism market of the region is very necessary for these villages.
 

Introduction 
Today, eco-tourism is one of the essential aspects of transformation, diversity and economic prosperity of rural communities, especially in arid and semi-arid areas, historical villages and traditional and local communities. Since eco-tourism has different contexts, capacities, patterns and aspects, it is necessary to identify and promote and strengthen patterns appropriate to the conditions of each village for planning the development of rural eco-tourism. Kerman Province has 330 eco-tourism units; most of these accommodation units have recently been set up in villages and tourist areas. Kerman County has always been the focus of tourists due to its historical background and the conditions governing the nature of this region. Considering the importance of tourism activities and eco-tourism in developing rural areas, hence improving the living conditions of the communities, this study analyzes the ability of eco-tourism attractions in Kerman County. Therefore, the central question of the research is, what will be the ideal model of eco-tourism development in the villages of Kerman County?

 Methodology
In terms of the objective, the current research is applied research, and its nature is descriptive-analytical. Collecting information combines two library methods (documents) and survey (field-based questionnaires and interviews). The research questionnaire collects the required information from 37 components in economic, social-cultural, environmental, security, physical-spatial, and several variables. The content validity of the questionnaire was verified from the point of view of professors and experts in the field of geography. Also, Cronbach's alpha coefficient was used to verify the reliability of many research questions. Cronbach's alpha of most variables is more significant than 0.7, so the reliability of all variables is confirmed. In addition, the average variance extracted is always more than 0.5, so the convergent validity is also confirmed.

Discussion and conclusion
According to the findings, eco-tourism development has generally had positive effects in all dimensions and components, although to different extents. The observed factor load has a value greater than 0.3 in most cases. Therefore, there was a proper correlation between the visible and hidden variables. However, the development of eco-tourism has not been able to be brought up in the villages properly. It is possible to state in a general way the pattern of eco-tourism development in the villages of Kerman city. Generally, the model is based on economic empowerment. In this way, in the first step, rural areas should generally be improved in factors such as unemployment reduction, job diversity and stable employment, stable income, investment of villagers in tourism, entry of non-native investors, product branding, packaging, conversion and Processing all kinds of livestock and agricultural products, creating and expanding local markets, overcoming the inability and dependence or lack of dependence on foreign resources and products (city) and the government for villagers, equal access to opportunities and resources, the dynamics of the supply chain and value in the village, supporting and empowering the deprived sections of the society. Also, the shape of the eco-tourism development pattern for Joshan, Sirach, Mazieh and Akhtarabad Rural Districts is considered physical-spatial, which means that in terms of construction, strengthening of buildings, use of local materials in construction and creation of attractiveness, improvement and widening of roads and bridges, embellishment, lighting of roads need to be improved. In other rural districts like Mahan, a security model is suggested, so political stability, public and personal security, and reduction of crimes and anomalies inside the village and houses, outside the village on roads and virgin areas are more important than other dimensions. In Qanatghistan, environmental aspects like the preservation and expansion of pastures, medicinal plants, water and soil resources, animal life, and new and sustainable energies should be considered. The pattern of development of Rayen and Hossein Abad tourism has a social and cultural format, which includes preserving and expanding customs, the way of holding and organizing celebrations and weddings, mourning, occasions, games, music, dance, show, preservation and expansion of beliefs and cultures and native architecture, preservation of historical buildings (mosques, caravanserais, shrines, castles, tombs, baths); The ideal model for the development of eco-tourism in other villages such as Koirat, Zangi-Abad, Drakhngan, Sar Asiyab, Baghin is an economic and environmental model; Takab and Andohjerd: economic and socio-cultural; And Kashit: physical-spatial and security combined.
 

Introduction
In rural areas, Covid-19 has, directly and indirectly, affected all aspects of rural society in the medium and short term. Thus, the economy of the tourist destination villages of Kalat county, which has a lot of dependence on tourism, has faced a severe recession due to the impact of Covid-19 and has been severely damaged. In general, based on the initial exploratory studies of the economy, these tourist destinations have faced the following problems:
A) Decrease in tourism demand: Due to the impact of Covid-19, the number of tourists entering the rural tourism destinations of Kalat county has decreased significantly. The average annual number of tourists in Ortakand village has decreased from 200 thousand people to 10 thousand people, in Baba Ramzan village from 20 thousand people to 4 thousand people, and in Abgarm village, from 40 thousand people to less than 20 thousand people after the outbreak of Covid-19 which has created many problems for the economy of these villages. 
B) Decrease in the income of the tourism sector: Due to the decrease in tourism demand, we are witnessing a decrease in money coming to tourism destinations and a decrease in the direct and indirect income of activists of the tourism market in the villages of tourism destinations, so that in the village of Ortakand, the income of those working in the tourism sector has decreased by about 90%. Before Covid-19, the people of this village earned money by selling livestock, and agricultural and horticultural products, as well as through supermarkets and renting resorts to tourists. Also, before the outbreak of Covid-19 in Baba Ramzan village, 90% of dairy products, 80% of handicraft products of the villagers, as well as other products of the village such as gardens, agriculture, livestock, fisheries, medicinal plants and rice were bought by tourists, but after the outbreak of Covid 19, The income that the people of this village earned from the sale of these products has decreased by 85-90 percent. 
C) Increase in unemployment: The decrease in tourism demand has caused a decrease in job opportunities in tourism destinations and the unemployment of many tourism activists in rural areas. After covid-19, those villagers who have been active in the tourism sector, such as eco-tourism resorts, guest houses, renting beds and gazebos, selling agricultural, garden, livestock, dairy products etc., due to the lack of tourists, have faced unemployment. So 80% of people in Ortakand village, 30% in Baba Ramzan village and 20% in Abgarm village have become unemployed due to the spread of Covid-19.
D) Inefficiency of investments: After Covid-19, due to the decrease and absence of tourists, the investments that some people in these villages had made in the tourism sector, such as eco-tourism resorts, beds and gazebos, supermarkets, etc., which has often been by obtaining facilities, but has remained without returns, which, in addition to the problem of unemployment, has made it difficult for these people to repay these facilities.
According to these, the research question is raised as follows: To what extent has the spread of Covid 19 affected the economy of the tourism target villages of Kalat County?

 Methodology
The research method is descriptive-analytical and of the type of applied-developmental research. In this study, eight tourism destination villages in Kalat Naderi County were identified and studied with the help of field and documentary studies. The impact of Covid-19 on the economy of tourism destination villages was quantified based on the Likert scale and under the three components of employment, investment and income with the help of 19 indicators. The research tool was completed with the help of 22 experts from tourism destination villages. The reliability of the questionnaire was evaluated using 19 indicators, and the Cronbach's alpha coefficient was favorable with a value of 0.9.

Discussion and conclusion
With the spread of Covid-19, rural tourism destinations have faced many economic problems. Since these villages get a large part of their income from the tourism sector, they faced unemployment after the spread of Covid-19, and finally, the economy of these villages faced stagnation. According to the obtained results, it can be said that Covid-19 has had many negative effects on the economy of tourist villages. The results showed that the average impact of Covid-19 on the economy of tourist destination villages was 3.68 on the Likert scale. Also, the impact of Covid-19 on income, with an average of 3.8, is higher than on investment, with 3.54 and employment, with 3.53. Obviously, the income from the tourism sector has decreased greatly due to the sharp decrease in the number of tourists. Also, the average impact of Covid-19 on the economy of all the studied tourism target villages was higher than 3. Therefore, there is a significant difference between the average effects of Covid-19 on the economy of the studied villages after the outbreak of Covid-19 compared to before, and the average of the investigated variables has decreased significantly after Covid-19. So that in the villages of tourism destinations, there has been a decrease of 19,941 tourists per year compared to before the outbreak of Covid-19. This situation has caused an average decrease of 31 direct businesses and 44 indirect businesses active in tourism, 47 direct and 77 indirect employees and 1.5 eco-tourism resorts compared to before the outbreak of Covid-19 in each of the tourism destination villages.
 

 Introduction
Agritourism, regarded as a sustainable development strategy for rural communities, is a tool for economic diversification and conserving land resources, agricultural landscapes and cultural assets. The rural areas of Mazandaran Province are a significant agricultural hub of the country due to their abundant capabilities such as soil fertility, vast plains, good climate and sufficient water resources. This province is also known as one of the most visited tourist destinations with mass tourism form in the country. These capabilities are compatible with developing niche tourism, such as agritourism. Therefore, it is necessary for the tourism governance of Mazandaran to combine the activities of the two sectors of agriculture and tourism to encourage and promote agritourism to preserve the region's agricultural lands and agricultural heritage and traditions in order to prevent unsustainable development. However, success in agritourism requires attention to the issue of planning and demand management to attract interested tourists and also understanding why and how the behavioral processes pattern and their travel decisions. Therefore, this study aims to understand the factors affecting the behavioral intentions of tourists towards agritourism in rural areas of Mazandaran Province. In order to understand and explain the decision-making process, the Planned Behavior model was used to examine the attitudes of tourists towards agricultural activities, their subjective norms and perceived behavioral control as determinants of tourists' behavioral intentions. This model provides suitable conditions for obtaining the necessary information and awareness about tourists' specific behaviors and inclinations towards agritourism.

 Methodology 
This descriptive and quantitative study is based on Partial Least Squares Structural Equation Modeling. The study's statistical population is the tourist who has experience travelling to rural areas of Mazandaran. The number of statistical samples was estimated at 220 people. Data were collected through a web-based questionnaire. The questionnaire consisted of two parts: demographic and specialized questions. Specialized questions included two items for measuring behavioral intention variable (BI), two items for attitude towards agritourism (ATT), three items for subjective norms (SN), three items for perceived behavioral control variable (PBC) and one item for past experience (PE). The validity of the questionnaire was confirmed using content, construct, convergent, divergent and diagnostic validity. Also, its reliability was confirmed by composite reliability and pre-test of 30 questionnaires based on Cronbach's alpha test. Data classification and analysis were performed through SPSS25 and SmartPLS3.3.3.

Discussion and conclusion
Finally, the results showed that the factors of attitude, subjective norms and perceived behavioral control had affected the behavioral intentions of tourists to visit agricultural farms and rural areas in Mazandaran Province. It was also found that tourists with a positive belief and attitude towards agritourism activities are more inclined to visit agricultural and rural environments. Compared to other factors determining behavioral intentions, subjective norms have the greatest impact on the intention to the agricultural and rural environment. In other words, the intention to visit increases when people (such as family, relatives, friends or colleagues) and influential persons in virtual spaces recommend travelling to agricultural destinations in rural areas of Mazandaran Province. According to Hofstede's cultural dimensions (national culture), Iran is ranked as one of the collectivist countries and cultures (41), and therefore the people of our society are more affected by social norms. Furthermore, this study found that perceived behavioral control has a positive effect on the behavioral intentions of tourists to visit the agricultural environment of rural areas in Mazandaran Province. Tourists believe that their confidence in their ability to make such trips, as well as enough money and time for vacations, influences their behavioral intentions to visit the agricultural and rural areas of this destination. Although past experience is effective in the relationship between attitude and behavioral intentions, the past experience of tourists had a moderate effect. In this province, because most of the lands are engaged in agricultural activities, little attention has been paid to agritourism activities. In other words, agritourism is a new sector in this traditional destination. Therefore, the previous experiences of tourists do not include in-depth and participatory experiences in agritourism activities and include items such as entertainment and shopping. It should be noted that tourists in this study had a strong tendency to participate in recreational and entertainment activities and did not want to participate in agritourism activities because most of the tourists in this destination are leisure tourists and are not specialized tourists agritourism. Therefore, creating a brand and a new image of rural areas of Mazandaran as an agritourism destination is recommended.
 

Introduction
According to the World Tourism Organization, all activities a person does while traveling and in a place outside his product environment, provided that his trip does not last more than one year and its purpose is recreation, business, or other activities, are considered tourism. The third generation of tourism, creative tourism, emerged after the first two stages of coastal and historical-cultural tourism. Creative tourism offers a more sustainable option that allows tourists to discover their potential by taking part in courses and experiences unique to the region they visit.
For a more immersive experience in rural tourism, it is recommended that tourists stay in local rural houses rather than hotels. This allows them to become fully immersed in the area's culture and way of life and to interact with the people who have built it over time. By doing so, they can gain a deeper understanding and appreciation of the values and traditions that make this place unique. This study investigates how creative tourism can boost tourism and development in an overlooked region. Despite having many attractions, this area has not been thoroughly explored. This research aims to promote this unexplored region as a desirable tourist spot for both domestic and foreign visitors. It emphasizes the need to implement creative tourism initiatives to highlight the potential of this region.

 Methodology
In terms of the purpose of this research, it is practical. In terms of data collection, this research is descriptive-survey type. The theoretical basis of the research was collected from books, dissertations, publications, and academic articles in Persian and English. For this study, the target group is people over 20 years old and living in the researched area. The study was conducted during the summer of 2021 and only included those who lived in the village. A questionnaire was completed by individuals over 20 years old and present in the community during the data collection period. The sampling method used was the available method. In this way, in the morning and afternoon of non-holiday days, during three consecutive weeks of July 2021, by visiting homes and explaining the research, questionnaires were presented to people over 20 years old and collected after filling. Two hundred and five questionnaires were distributed and collected. In compiling the questionnaire, we tried to include all the variables needed for the research. The number of inquiries was kept to a minimum, and the responses were uncomplicated to ensure that the villagers could provide prompt answers.

Results and conclusion
In order to conclude from the topics investigated in this research, what can be mentioned in this part is the impact and importance of creative tourism on the development and attraction of tourists in rural areas. The residents accepted all five components of creative tourism with an impact percentage of over 90%, which indicates the significant influence of creative tourism on the development and attraction of tourists. All the respondents agreed with the category of creative tourism in the village and considered the historical, cultural, and artistic background as the reasons for this agreement. They are interested in the development of tourism in this sector and stated that the framework of tourism in this sector is fundamental and insignificant. Expanding tourism and attracting more visitors can benefit the locals and help promote their culture. However, to support the growth of tourism, it is important to have the necessary infrastructure, such as communication networks, water, and electricity. Planning for tourism has facilitated the development of rural settlements, providing access to these essential amenities. This has also led to part-time and seasonal employment opportunities for the villagers, which can lead to a boom in production and economic activities in the village and, ultimately, the development of tourism in the village. Essentially, this approach can promote rural communities' financial and population consistency through thoughtful planning that considers local conditions. It is recommended that government officials prioritize this industry by establishing the appropriate infrastructure to encourage investment and appointing skilled and effective leaders who can foster creativity and attract tourism development. In rural areas, people strongly emphasize balancing work and family commitments. We can support both cultural and economic prosperity by promoting family and group businesses and encouraging entrepreneurship among women. This can also attract more tourists to the village. It is also possible to provide a suitable platform to attract tourists by holding cultural and artistic exhibitions in the village, taking care of the appearance and landscape, advertising, and creating local markets to offer products and handicrafts.