Dr. Mohsen Aghayari Hir, Dr. Hossein Asgharpur, Dr. Soheyla Bakhtar,
Volume 13, Issue 1 (6-2024)
Abstract
Objective: The present research was conducted with the aim of identifying and analyzing economic factors affecting the acceptance of organic agriculture in Tabriz County.
Methods: The population of this study consists of producers and consumers of Tabriz County. The community of producers in the County is composed of 28 person. Due to their limited number, they were studied in full. In the consumer community, the sample size was estimated to be 384 person, but to achieve better results, 391 questionnaires were completed. In order to analyze the data, structural equation modeling was used in Smart PLS software and one-sample t-tests and Friedman in SPSS software.
Results: The results of the measurement model indicate that the loads of the observed agents with their hidden variables have significant values, and the observed agents have measured their hidden variables well. Also, there is a significant structural relationship between price perception, providing support facilities, product distribution, product preparation method, product price, product features, product quality, and willingness to pay. The obtained values of T, the average and the upper and lower limits of the factors affecting the acceptance of organic agriculture from the producers' point of view, had higher values than the standard set. The results of Friedman's test showed that the price of the product has the highest importance and the provision of support facilities has the lowest importance.
Conclusions: Comparing and examining the views of two producer and consumer groups shows that the economic dimension has had a major effect on the adoption of organic agriculture. Also, factors such as having high prices for products, costs and prices offered for a specific brand, an appropriate marketing system, etc. are among the factors that have affected the economic aspect of adopting organic agriculture.
