Volume 8, Issue 1 (5-2021)
Human Information Interaction 2021, 8(1): 58-72 |
Back to browse issues page
Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:
Afsharsafavi M, Shojaeibaghini G, Rostami M. Identifying Factors Affecting Competition between Print Media and Social Networks for Survival. Human Information Interaction 2021; 8 (1)
URL: http://hii.khu.ac.ir/article-1-2945-en.html
URL: http://hii.khu.ac.ir/article-1-2945-en.html
Abstract: (4754 Views)
Background and Aim: Media and social networks have commanded many challenges for print media. Apparently, audiences' behaviors are changing by searching through the internet to find free news and information. Accordingly, the study was aimed at identifying factors affecting the competition between print media and social networks for survival, the case study of Khorasan Newspaper.
Method: A qualitative study conducted on grounded theory with interviews. Text mining and coding techniques were employed for data analysis. After studying the existing scientific documents and analytical interviews with scholars and experts in Khorasan Newspaper, marketing dimensions and indicators were determined to recommend a framework for competition between print media and social networks for survival.
Findings: Results indicated the main categories including: Causal conditions (dynamism, services - innovative, pace, multimedia nature and advertisements); the main category of competitiveness in survival (strategic, modern strategy, organizational knowledge, planning for survival, priority of survival, dynamic change-oriented, and specialized technologic innovation), strategy (customer orientation, networking and communicational skills in organization), context (change management, complexity of customers' conditions, and environment), external confounding conditions (infrastructural and organizational capabilities, knowledge management, and organizational learning), and implications (tangible, such as survival, organizational maturity and excellence, acquisition of competitive advantage, reduction of customer fall rate, increase in new customer attraction rate, keeping customers, and rise of income, as well as intangible implications such as enhancement of customer satisfaction, economic and cultural growth of society, organizational agility, increase on innovation potential, promotion of position in media market, improvement of organizational performance and productivity).
Discussion and Conclusion: Print media must apply to: Strategic, modern, organizational knowledge, strategic survival planning, priority of survival, dynamic change-oriented, and technologic innovation competitiveness.
Method: A qualitative study conducted on grounded theory with interviews. Text mining and coding techniques were employed for data analysis. After studying the existing scientific documents and analytical interviews with scholars and experts in Khorasan Newspaper, marketing dimensions and indicators were determined to recommend a framework for competition between print media and social networks for survival.
Findings: Results indicated the main categories including: Causal conditions (dynamism, services - innovative, pace, multimedia nature and advertisements); the main category of competitiveness in survival (strategic, modern strategy, organizational knowledge, planning for survival, priority of survival, dynamic change-oriented, and specialized technologic innovation), strategy (customer orientation, networking and communicational skills in organization), context (change management, complexity of customers' conditions, and environment), external confounding conditions (infrastructural and organizational capabilities, knowledge management, and organizational learning), and implications (tangible, such as survival, organizational maturity and excellence, acquisition of competitive advantage, reduction of customer fall rate, increase in new customer attraction rate, keeping customers, and rise of income, as well as intangible implications such as enhancement of customer satisfaction, economic and cultural growth of society, organizational agility, increase on innovation potential, promotion of position in media market, improvement of organizational performance and productivity).
Discussion and Conclusion: Print media must apply to: Strategic, modern, organizational knowledge, strategic survival planning, priority of survival, dynamic change-oriented, and technologic innovation competitiveness.
Type of Study: Applicable |
Subject:
Special
References
1. Asare, Y. A. (2016). Assessing the effects of electronic media usage on the sale of print media in Ghana: a case study of Graphic Communications Group Ltd, Kumasi,Doctoral dissertation.
2. Augustinavicius, P. (2017). "Free" to Express: Media Rights and Broadcasting Policy in Canada and the United States. Master's thesis, University of Waterloo.
3. Auvinen, J. (2014). Print media companies in the new media environment: a study of companies and consumers in Finland. Bachelor's thesis, Turku University Applied Sciences.
4. Buckley, P.J., Pass, C.L. & Prescott, K. (1988) Measures of International Competitiveness: A Critical Survey, Journal of Marketing Management, Vol. 4, No. 2, pp. Leckner, S. (2012). Presentation factors affecting reading behaviour in readers of newspaper media: an eye-tracking perspective. Visual Communication, 11(2), 163-184. [DOI:10.1177/1470357211434029]
5. Cho, D., Smith, M. D., & Zentner, A. (2016). Internet adoption and the survival of print newspapers: A country-level examination. Information Economics and Policy, 37, 13-19. [DOI:10.1016/j.infoecopol.2016.10.001]
6. Dwivedi, A., Johnson, L. W., Wilkie, D. C., & De Araujo-Gil, L. (2018). Consumer emotional brand attachment with social media brands and social media brand equity. European Journal of Marketing.
https://doi.org/10.1108/EJM-09-2016-0511 [DOI:10.1108/EJM-09-2016-0511.]
7. Kamal., K. (2014). Public Relations Through Print Media. International Islamic University, Islamabad Faculty of Social Sciences Department of Media & Communication Studies.
8. Kruikemeier, S., Lecheler, S., & Boyer, M. M. (2018). Learning from news on different media platforms: An eye-tracking experiment. Political Communication, 35(1), 75-96. [DOI:10.1080/10584609.2017.1388310]
9. Lenhart, A. Purcell, K. Smith, A. & Zickuhr, K. (2010). «Social media & mobile internet use among teens and young adults». Washington, DC: Pew Internet & American Life Project.
10. Odhiambo, B. M. (2012). Factors affecting brand loyalty in print media industry in Kenya: a case of newspaper subscribers in Kisumu City , Doctoral dissertation, School of Business, University of Nairobi.175-200.
11. Rajendran, L. & Thesinghraja, P. (2014). The Impact of New Media on Traditional Media. Middle-East Journal of Scientific Research, 22(4), 609-616.
12. Udenze, S. (2018). Print Media And The Challenges Of Social Media. International Journal of Advanced Research and Publications, 2(3), 20-25.
13. VanMeter, R., Syrdal, H. A., Powell-Mantel, S., Grisaffe, D. B., & Nesson, E. T. (2018). Don't Just "Like" Me, Promote Me: How Attachment and Attitude Influence Brand Related Behaviors on Social Media. Journal of Interactive Marketing, 43, 83-97. [DOI:10.1016/j.intmar.2018.03.003]
14. Vidas-Bubanja, M., & Bubanja, I. (2015). Internet challenges for print media advertising practice-Case of Belgrade daily newspapers. In Information and Communication Technology, Electronics and Microelectronics (MIPRO), 2015 38th International Convention on (pp. 1457-1462). IEEE. [DOI:10.1109/MIPRO.2015.7160502]
15. Yazdanparast, A., Joseph, M., & Muniz, F. (2016). Consumer based brand equity in the 21st century: an examination of the role of social media marketing. Young Consumers, 17(3), 243-255. [DOI:10.1108/YC-03-2016-00590]
16. Zafar, A. (2016). Language Effectiveness in Print Media Advertisements of Multinational Fast Food Chains. 7th International Conference on Education and Educational Psychology, 132-139. [DOI:10.15405/epsbs.2016.11.14]
Send email to the article author
| Rights and permissions | |
 | This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. |
