Effect of Fare Changes on Commuters' Behavior: A Case Study of Tehran Subway

Nazemi, Ali; Azhdar, Reihaneh; Feshari, Majid; Nouri, Shima

doi:10.18869/acadpub.jemr.7.26.89

Volume 7, Issue 26 (12-2016) jemr 2016, 7(26): 89-110 | Back to browse issues page

‎ 10.18869/acadpub.jemr.7.26.89

‎ 20.1001.1.22286454.1395.7.26.7.3

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Nazemi A, Azhdar R, Feshari M, Nouri S. Effect of Fare Changes on Commuters' Behavior: A Case Study of Tehran Subway. jemr 2016; 7 (26) :89-110
URL: http://jemr.khu.ac.ir/article-1-1473-en.html

Effect of Fare Changes on Commuters' Behavior: A Case Study of Tehran Subway

Ali Nazemi¹

, Reihaneh Azhdar ^*

², Majid Feshari¹

, Shima Nouri¹

1- Kharazmi University
2- Kharazmi University , reihan.azhdar@gmail.com

Abstract: (6733 Views)

In this study, the effect of fare changes on commuters' motivation to change their travel time in the Tehran subway during peak hours was evaluated. A sample of 432 Tehran metro passengers who commuted between 6:30 and 9 am was studied, and their preferences were examined. The main question in this article is whether fare changes could affect passenger behavior. We evaluated fare changes and influencing factors using discrete choice models, including Probit regression models. The results indicated that commuters who received an allowance from their workplace were more willing to change their departure time. People with flexible schedules were not attracted to fare changes, as they perceived little benefits from this adjustment. The findings of this study suggest that increasing fares during the morning peak is not an effective measure. They indicate that people are more motivated when being rewarded rather than punished. Moreover, some commuters might decide to use a different mode of transportation for commuting instead of taking an earlier subway trip, which would have a negative implication for morning transportation.

Keywords: Behavior Change, Fare, Stated Preference, Probit Model

Full-Text [PDF 1861 kb] (1857 Downloads)

Type of Study: Applicable | Subject: سایر
Received: 2016/08/23 | Accepted: 2017/01/17 | Published: 2017/03/1

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